ActiveTrail vs OpenEMM
ActiveTrail
activetrail.com
OpenEMM
agnitas.deSide by side
| Figure | ActiveTrail | OpenEMM |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 7 | 2 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.5 (#50) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.5 (#48) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | LinkedIn states that Martin Aschoff founded AGNITAS in 1999. |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | LinkedIn lists AGNITAS AG's headquarters in Munich, Germany. |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The documentation identifies Make and n8n connectors, while the platform also supports data exchange through web services, HTTP endpoints, and imports or exports. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | OpenEMM is a self-hosted, web-based open-source platform for email marketing and marketing automation. |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 3.5 out of 5 from 1 review shown for AGNITAS; G2 says there are not enough reviews to provide buying insight. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | AGNITAS says users can inspect the source code and choose where to run OpenEMM, and describes the product as GDPR-compliant. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Users can define target groups using recipient profiles, status, and behavior. |
| Self-hosting | ActiveTrail is presented as a web-based online service; the reviewed maker pages do not offer a self-hosted edition. | OpenEMM can be operated in the user's own premises, with a hosting provider, or in the user's data center. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Free help includes community forums, tutorials, manuals, and online help; AGNITAS also offers paid installation, configuration, and operational support. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
OpenEMM
OpenEMM is web-based open-source software for email marketing and automation, including newsletters and transactional or date-driven messages. Its tools include a campaign manager, calendar reminders and comments, responsive templates, recipient status history, and profile enrichment based on recipient reactions. It also provides bounce management, real-time opener and click statistics, behavior-based target groups, web forms, a multiqueue mail backend, web services, and a plugin interface. Integrations include Make and n8n, alongside HTTP request endpoints and import and export options. OpenEMM is self-hosted, with operation on a user's premises, through a hosting provider, or in a data center. The download page lists Linux servers and Windows or Mac servers via VirtualBox. From OpenEMM 2019 Spring, releases use the GNU AGPLv3 license. The plan costs nothing, with no limits on recipients, mailing lists, or dispatches. A three-day demo is available, but mailings cannot be sent from that account.