ActiveTrail vs Pabbly Email Marketing
ActiveTrail
activetrail.comPabbly Email Marketing
pabbly.comSide by side
| Figure | ActiveTrail | Pabbly Email Marketing |
|---|---|---|
| Price from | $9/mo | $17/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 6 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.3 (#68) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.6 (#32) |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Campaign reporting tracks opens, clicks, bounces, and unsubscribes in real time. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Users can create automated email campaigns and workflows triggered by subscriber actions such as joining a list, clicking a link, or submitting a form. |
| Email automation | Yes | Yes |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | Bhopal, Madhya Pradesh, India |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The product FAQ says subscribers can be imported using CSV uploads or supported integrations, and lists SMTP services including Amazon SES, SendGrid, Mailgun, Postmark, SparkPost, and Mandrill. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Pabbly states that it is ISO 27001:2022 certified and SOC 2 Type 2 compliant, and that data is encrypted in transit and at rest. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The product page directs users to email support with questions and offers a ticket link for support requests. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | Pabbly Email Marketing lets users send newsletters, promotional emails, product updates, and automated campaigns from one dashboard. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Pabbly Email Marketing
- Free trialFree
- Standard Plan$17 a month
- Unlimited Plan$69 a month
- Free PlanFree
- Standard Plan$17 a month
- Unlimited Plan$69 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Pabbly Email Marketing
Pabbly Email Marketing has no write-up on Specifiction yet; its figures are above.