ActiveTrail vs PostUp
ActiveTrail
activetrail.comPostUp
postup.comSide by side
| Figure | ActiveTrail | PostUp |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 7 | 1 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.1 (#164) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.0 (#174) |
| A/B testing | Yes | Yes |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | PostUp supports customizable, behavior-led drip campaigns and automated customer journeys. |
| Email automation | Yes | Yes |
| Headquarters | Tel Aviv, Israel | Greenwood, Indiana, United States |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | PostUp describes turnkey integrations for CRM, CDP, audience development, reporting, CMS, and revenue generation platforms. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | PostUp describes itself as an AI-driven email marketing platform built specifically for publishers and media companies. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | PostUp says its technical and organizational safeguards may include physical access controls, encryption, internet firewalls, intrusion detection, and network monitoring. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.