ActiveTrail vs PushOwl
ActiveTrail
activetrail.comPushOwl
pushowl.comSide by side
| Figure | ActiveTrail | PushOwl |
|---|---|---|
| Price from | $9/mo | $19/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 7 | 12 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.3 (#152) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.6 (#124) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2016 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Bengaluru, Karnataka, India |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
PushOwl
- 500 emailsFree
- 5,000 emails$19 a month
- 10,000 emails$25 a month
- 25,000 emails$45 a month
- 50,000 emails$75 a month
- 75,000 emails$94 a month
- 100,000 emails$113 a month
- 125,000 emails$175 a month
- 150,000 emails$210 a month
- 175,000 emails$245 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
PushOwl
PushOwl is a web-based email marketing service with email automation, audience segmentation, and A/B testing. Plans are organized around monthly email volume: the free plan includes 500 emails per month, while the 5,000-email tier costs $19 a month. Larger listed allowances include 10,000 emails for $25 a month, 25,000 for $45 a month, 50,000 for $75 a month, and 100,000 for $113 a month. Other options include 75,000 emails for $94 a month; 125,000 for 175.00 USD; 150,000 for 210.00 USD; 175,000 for 245.00 USD; and 200,000 for 281.00 USD. The highest listed tier provides 250,000 emails per month for $300 a month. A 14-day trial is also listed. PushOwl was founded in 2016 and is headquartered in Bengaluru, Karnataka, India. Web is the listed platform. The available plan details specify monthly email quantities, so the allowance is a central distinction among tiers.