ActiveTrail vs rapidmail
ActiveTrail
activetrail.comrapidmail
rapidmail.comSide by side
| Figure | ActiveTrail | rapidmail |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 6 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.2 (#77) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.3 (#68) |
| A/B testing | Yes | Yes |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Email workflows support triggers, waiting times and if/then branches for messages such as welcome emails, birthday greetings and reminders. |
| Email automation | Yes | Yes |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | Freiburg im Breisgau, Germany |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The maker lists plugins for Shopware 5 and 6 and WooCommerce, plus Zapier and an API for other systems. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | rapidmail is online newsletter software for creating and reliably sending newsletters without prior knowledge. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | All customers receive free support by phone, email and ticket; the maker reports an average response time of 9 minutes. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
rapidmail
- Pay as you goPrice not published
- StarterPrice not published
- EnterprisePrice not published
- First newsletter dispatchFree
- Transactional emailFree
- Transactional email€59 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.