ActiveTrail vs rasa.io
ActiveTrail
activetrail.comrasa.io
rasa.ioSide by side
| Figure | ActiveTrail | rasa.io |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 1 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.6 (#139) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.9 (#95) |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | The platform provides analytics and reporting for email performance and engagement. |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | The product is designed for associations and nonprofits, with membership, marketing, event, and newsletter communications in one platform. |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | New Orleans, Louisiana, United States |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The official integrations page lists HubSpot, Mailchimp, Salesforce, Zapier, WordPress, and membership systems including Fonteva, iMIS, and YourMembership. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | rasa.io combines content curation, AI personalization, and email sending to create newsletters tailored to each subscriber’s interests and engagement history. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | rasa.io says it holds an ISO certification and directs customers to support for a copy of the certification. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The help center offers documentation for setup, newsletters, contacts, analytics, deliverability, billing, and security, and says customers can email [email protected]. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.