ActiveTrail vs Recapture

ActiveTrail

Figure	ActiveTrail	Recapture
Price from	$9/mo	$39/mo
Free plan	—	—
Free trial	Yes	Yes
Open source	—	—
Web	Yes	Yes
iOS	Yes	—
Android	Yes	—
API	Yes	—
Plans published	7	6
Spec score · Email Marketing Software	9.2 (#3)	7.7 (#131)
Spec score · Email marketing tools	9.1 (#11)	7.6 (#133)
Email automation	Yes	Yes
Free plan	No	No
Integrations	Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop.	The features page names MailChimp and Zapier, and the homepage shows ecommerce support for Shopify, WooCommerce, Magento, BigCommerce, and Easy Digital Downloads.
Security	ActiveTrail states that its information security management system complies with ISO 27001.	Recapture says it encrypts off-site backups, does not store credit card numbers on its servers, and uses industry standard techniques to protect stored data.
Segmentation	Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity.	Yes
Support	Basic includes chat and email support; Premium adds priority support and a dedicated account manager.	The pricing page says support is available by live chat, phone, or email.
Trial	The pricing FAQ says the demo account is free for 30 days and requires no credit card.	The pricing page offers a 15 day full featured trial with no credit card required.

ActiveTrail has no write-up on Specifiction yet; its figures are above.

Recapture has no write-up on Specifiction yet; its figures are above.