ActiveTrail vs Resletter
ActiveTrail
activetrail.comResletter
resletter.comSide by side
| Figure | ActiveTrail | Resletter |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 2 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.6 (#140) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.6 (#131) |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Analytics track opens, clicks, bounces, and unsubscribes per send and campaign, with real-time delivery logs. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Automations can trigger on signup, birthdays, or custom events and use delays, conditions, and sequences. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | The privacy policy lists encryption, secure servers, and access controls as security measures, while stating that absolute security cannot be guaranteed. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Resletter offers priority support for integration and setup questions and invites users to contact its support team. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.