ActiveTrail vs Sailthru
ActiveTrail
activetrail.comSailthru
zetaglobal.comSide by side
| Figure | ActiveTrail | Sailthru |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 1 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.2 (#159) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.8 (#108) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 7.8 (#63) |
| A/B testing | Yes | Yes |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | The product page lists analytics, configurable dashboards, alert-based monitoring, scheduled reports, and data streaming to CDPs, BI tools, and adtech. |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | Zeta describes Sailthru as built for media, publishing, and retail brands. |
| Email automation | Yes | Yes |
| Headquarters | Tel Aviv, Israel | New York City, New York, United States |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Sailthru documentation describes Google Product Sync, the Content API, and content management system integrations for populating content feeds. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Sailthru is a cross-channel marketing platform for personalized customer experiences across email, web, and mobile. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | For Connect exports to Amazon S3, Sailthru says data is encrypted in transit with SSL and supports S3 default encryption at rest; it advises blocking public access to the bucket. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Sailthru documentation directs users to create a support ticket in the support portal, or contact their Zeta representative if they lack portal access. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.