ActiveTrail vs Sarbacane (now Positive User)
ActiveTrail
activetrail.com
Sarbacane (now Positive User)
user.comSide by side
| Figure | ActiveTrail | Sarbacane (now Positive User) |
|---|---|---|
| Price from | $9/mo | €69/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 7 | 5 |
| Spec score · Email Marketing Software | 9.2 (#3) | 6.7 (#179) |
| Spec score · Email marketing tools | 9.1 (#11) | 6.8 (#181) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2001 |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | Hem, France |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Sarbacane (now Positive User)
- Campaigns€69 a month
- Marketing Automation Suite€199 a month
- Customer Engagement Platform€499 a month
- Performance€999 a month
- LimitlessPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Sarbacane (now Positive User)
Sarbacane (now Positive User) has no write-up on Specifiction yet; its figures are above.