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SPECIFICTION
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ActiveTrail vs Seguno

ActiveTrail

activetrail.com

Seguno

seguno.com

Side by side

FigureActiveTrailSeguno
Price from$9/mo$35/mo
Free plan—Yes
Free trialYesYes
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYes—
Plans published73
Spec score · Email Marketing Software9.2 (#3)8.1 (#89)
Spec score · Email marketing tools9.1 (#11)8.2 (#75)
Email automationYesYes
Free planNoYes
HeadquartersTel Aviv, IsraelDurham, North Carolina, United States
IntegrationsOfficial integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop.The integrations page describes connections including Shopify Flow, Canva, Smile, Yotpo, LoyaltyLion, Okendo, Postscript, and Judge.me.
ProductActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications.Seguno is a Shopify-native marketing suite for creating email campaigns, automating customer journeys, and using store data for marketing.
SegmentationDynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity.Yes
SupportBasic includes chat and email support; Premium adds priority support and a dedicated account manager.Seguno says every customer receives email and chat support, proactive deliverability monitoring, and access to an up-to-date knowledge base.

Plans

ActiveTrail

  • SMS package$0.11, paid once
  • Basic$9 a month
  • Plus$14 a month
  • Premium$351 a month
  • BasicPrice not published
  • PlusPrice not published
  • PremiumPrice not published

ActiveTrail pricing →

Seguno

  • Standard$35 a month
  • Professional$215 a month
  • StarterFree

Seguno pricing →

In their own words

ActiveTrail

ActiveTrail has no write-up on Specifiction yet; its figures are above.

Visit activetrail.com

Seguno

Seguno has no write-up on Specifiction yet; its figures are above.

Visit seguno.com