ActiveTrail vs Sender
ActiveTrail
activetrail.com
Sender
sender.netSide by side
| Figure | ActiveTrail | Sender |
|---|---|---|
| Price from | $9/mo | $6.30/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 6 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.1 (#90) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.7 (#26) |
| A/B testing | Yes | Yes |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | Sender says it is built for small and growing businesses, ecommerce brands, B2B companies, creators, and nonprofits. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Official integrations include Shopify, WooCommerce, WordPress, PrestaShop, Magento, Zapier, and other ecommerce and CMS tools. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The pricing comparison lists 24/7 email and live chat support on Free and Standard, priority 24/7 support on Professional, and phone support on Enterprise. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | Sender is an email marketing platform with built-in SMS for campaigns, automation, lead generation, transactional emails, and landing pages. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Sender
- Free ForeverFree
- Standard$108 a year
- Professional$180 a year
- Standard$6.30 a month
- Professional$10.50 a month
- EnterprisePriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Sender
Sender combines email marketing with SMS for campaigns, automation, lead generation, transactional emails and landing pages. Its tools include a drag-and-drop email builder, HTML editor, workflows, segmentation, personalization, signup forms, popups, A/B testing and analytics. Transactional messages can be sent through REST API or SMTP, with SPF, DKIM and DMARC authentication. Integrations include Shopify, WooCommerce, WordPress, PrestaShop, Magento and Zapier, among others.
The Free Forever plan costs nothing for one seat, up to 2,500 subscribers and 15,000 emails per month, and includes Sender branding. Standard costs $108 a year, billed annually, for three seats, 500 subscribers and 6,000 emails per month; the displayed first-year discount is excluded. Professional costs $180 a year, billed annually, for ten seats, 500 subscribers and 12,000 emails monthly. Sender has no mobile app, though its features are accessible through a mobile browser. Its stated audiences include small and growing businesses, ecommerce brands, B2B companies, creators and nonprofits.