ActiveTrail vs SendPulse
ActiveTrail
activetrail.com
SendPulse
sendpulse.comSide by side
| Figure | ActiveTrail | SendPulse |
|---|---|---|
| Price from | $9/mo | $9.60/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 10 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.7 (#32) |
| Spec score · Email marketing tools | 9.1 (#11) | 9.4 (#3) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 9.2 (#6) |
| A/B testing | Yes | Yes |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Automation 360 supports flows triggered by events and can combine email, SMS, web push and chatbot messages. |
| Company legal name | Crunchbase identifies the legal entity as ActiveTrail Ltd. | Crunchbase identifies the company as SendPulse Inc. |
| Email automation | Yes | Yes |
| Email campaigns | The service provides responsive email creation with professional templates, campaign sending and real-time performance reports. | The email service provides drag-and-drop editing, subscription forms, templates, personalization, segmentation, A/B testing and campaign statistics. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2015 |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | No |
| Praise: support | Independent reviewers repeatedly praise fast, helpful support delivered through chat, phone and email. | Some reviewers describe support as responsive, helpful and available around the clock. |
| Rating on Apple App Store | 4.0 out of 5 from 4 ratings. | 4.4 out of 5 from 72 ratings. |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | 4.6 out of 5 from 773 reviews. |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.6 out of 5 from 722 reviews. |
| Rating on Google Play | The opened listing shows 1K+ downloads but no numeric user rating or rating count. | 4.1 out of 5 from 1.28K reviews. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
SendPulse
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- EnterprisePrice not published
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
SendPulse
SendPulse is an email marketing service for managing subscriber audiences and running email campaigns. It includes email automation, audience segmentation, and A/B testing, but does not offer landing pages. SendPulse is available on the web, iOS, and Android. Its free plan supports up to 500 subscribers and 15,000 emails per month, with three sender email addresses, 250 MB of image storage, five automated flows, and one event. The Standard plan is $9.60 a month when billed annually, with unlimited emails for up to 500 subscribers, 100 sender addresses, 1 GB of image storage, three A/B test groups, and ten saved segments. Pro is $11.52 a month billed annually, with 300 sender addresses, 2 GB storage, four test groups, and 50 saved segments at the same subscriber limit. Standard pay as you go costs $48 a month for 10,000 emails, valid for a year. Enterprise has no listed price and specifies at least 2,500 contacts, along with unlimited sender addresses, users, and saved segments.