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SPECIFICTION
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ActiveTrail vs SignalPost

ActiveTrail

activetrail.com

SignalPost

signalpost.email

Side by side

FigureActiveTrailSignalPost
Price from$9/mo$19/mo
Free plan——
Free trialYesYes
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYesYes
Plans published74
Spec score · Email Marketing Software9.2 (#3)7.7 (#132)
Spec score · Email marketing tools9.1 (#11)7.9 (#99)
A/B testingYesYes
AutomationVisual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers.Automations support triggers, delays, conditions, percentage splits, email, tag and webhook actions, testing, run logs, reordering, and pause or resume controls.
Email automationYesYes
Free planNoNo
IntegrationsOfficial integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop.The site says users can connect supported CRM, commerce, and analytics tools, and use API access and webhooks; it does not name specific integrations on the opened page.
Plan limitsThe pricing page says prices vary with contact count, offers larger packages by custom proposal, and says users are notified if they exceed plan limits.Pricing scales by monthly sending volume rather than stored contacts, and the production calendar is included on Growth, Pro, and Agency plans.
ProductActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications.SignalPost connects AI-assisted email creation and automation with campaign-level conversion and revenue tracking.
SegmentationDynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity.Yes

Plans

ActiveTrail

  • SMS package$0.11, paid once
  • Basic$9 a month
  • Plus$14 a month
  • Premium$351 a month
  • BasicPrice not published
  • PlusPrice not published
  • PremiumPrice not published

ActiveTrail pricing →

SignalPost

  • Starter$19 a month
  • Growth$49 a month
  • Pro$99 a month
  • Agency$249 a month

SignalPost pricing →

In their own words

ActiveTrail

ActiveTrail has no write-up on Specifiction yet; its figures are above.

Visit activetrail.com

SignalPost

SignalPost has no write-up on Specifiction yet; its figures are above.

Visit signalpost.email