ActiveTrail vs SmartrMail
ActiveTrail
activetrail.com
SmartrMail
smartrmail.comSide by side
| Figure | ActiveTrail | SmartrMail |
|---|---|---|
| Price from | $9/mo | $10/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.1 (#92) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.4 (#59) |
| A/B testing | Yes | Yes |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Reporting connects opens, clicks, and conversions to orders and includes campaign sales attribution and automation-level reporting. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2016 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | New York, NY, USA |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The pricing page lists Shopify, BigCommerce, WooCommerce, and Neto as supported platforms on Free; Essential is listed as Shopify only. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | SmartrMail provides email and SMS marketing for ecommerce merchants. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The company says real SmartrMail staff provide chat support during business hours across plans, with a dedicated account manager on Pro. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
SmartrMail
- FreeFree
- Essential$100.01 a month
- Pro$490.01 a month
- SMS add-on$10 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
SmartrMail
SmartrMail has no write-up on Specifiction yet; its figures are above.