ActiveTrail vs TargetBay
ActiveTrail
activetrail.comTargetBay
targetbay.comSide by side
| Figure | ActiveTrail | TargetBay |
|---|---|---|
| Price from | $9/mo | $3.33/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 10 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.8 (#124) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.4 (#54) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2016 |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The integrations page lists Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and partners including Alia, Bolt, and Canva. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | TargetBay says it uses reasonable security precautions to protect collected information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | BayEngage monthly plans include email support, knowledge-base access, and deliverability monitoring, while its annual Full Migration plan adds 24/7/365 priority support and a dedicated success manager. |
| Trial | The pricing FAQ says the demo account is free for 30 days and requires no credit card. | BayEngage’s pricing FAQ offers a free 14-day trial of the platform. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
TargetBay
- BayReviews Starter (annual)$40 a year
- BayReviews Starter$49 a month
- BayReviews Growth (annual)$82 a year
- BayReviews Growth$89 a month
- BayReviews Plus (annual)$164 a year
- BayReviews Plus$199 a month
- BayReviews Premium (annual)$249 a year
- BayReviews Premium$299 a month
- BayReviews Enterprise (annual)$499 a year
- BayReviews EnterprisePriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
TargetBay
TargetBay is an eCommerce marketing suite combining email and SMS marketing, reviews, and customer loyalty tools. BayEngage supports campaigns with segmentation, AI-driven personalization, workflow automation, and deliverability features. Its AI Email Agent can create campaign copy, layout, and HTML in one step. BayReviews provides review management, moderation, insights, user-generated content, and syndication to TikTok Shop, Google, and Walmart.com. BayRewards supports loyalty and referral programs with points, earning and redemption rules, VIP tiers, and analytics. Listed integrations include Shopify, WooCommerce, BigCommerce, and Adobe Commerce; BayReviews also lists Magento, Shift4Shop, Volusion, and Ecwid as supported platforms. TargetBay is available on the web and through an API, with email automation, audience segmentation, and A/B testing. It launched in 2016. A free plan and 14-day trial are listed. BayReviews pricing includes monthly and annual options: Starter monthly is $49 a month and caps orders at 200; Growth monthly is $89 a month and caps orders at 1,000. Enterprise lists no price.