ActiveTrail vs The Newsletter Plugin

ActiveTrail

Figure	ActiveTrail	The Newsletter Plugin
Price from	$9/mo	Free
Free plan	—	Yes
Free trial	Yes	—
Open source	—	—
Web	Yes	Yes
iOS	Yes	—
Android	Yes	—
API	Yes	—
Self-hosted	—	Yes
Plans published	7	4
Spec score · Email Marketing Software	9.2 (#3)	7.4 (#148)
Spec score · Email marketing tools	9.1 (#11)	7.5 (#140)
Automation	Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers.	Professional and Agency include automatic periodic newsletters, autoresponders, and email series.
Email automation	Yes	Yes
Free plan	No	Yes
Headquarters	Tel Aviv, Israel	Mussolente (VI), Italy
Integrations	Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop.	The plugin lists integrations with form builders, WooCommerce, Easy Digital Downloads, membership plugins, event managers, and external email delivery services.
Landing pages	ActiveTrail includes a landing-page builder with signup forms for lead capture.	Yes
Segmentation	Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity.	Yes
Support	Basic includes chat and email support; Premium adds priority support and a dedicated account manager.	Paid licenses include one year of premium support via tickets, while the support site also directs users to a forum and self-service guides.

ActiveTrail has no write-up on Specifiction yet; its figures are above.

The Newsletter Plugin has no write-up on Specifiction yet; its figures are above.