ActiveTrail vs Upsender
ActiveTrail
activetrail.comUpsender
upsender.comSide by side
| Figure | ActiveTrail | Upsender |
|---|---|---|
| Price from | $9/mo | $99/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.0 (#101) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.3 (#66) |
| A/B testing | Yes | Yes |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | The visual journey builder has sixteen trigger types, fifteen actions, branching, timed waits, and webhooks to users’ systems. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2022 |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The site describes webhooks to users’ own systems but does not name third-party integrations on the opened page. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Saved segments can use subscriber behavior, custom fields, and tags. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The company says customers can contact a real person who knows their account and responds quickly. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | Upsender is an email sending platform for campaigns, automated journeys, segmentation, and transactional email. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Upsender
- FreeFree
- Launch$297 a month
- Scale$997 a month
- Volume$2,997 a month
- Starter$99 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.