ActiveTrail vs VBOUT
ActiveTrail
activetrail.comVBOUT
vbout.comSide by side
| Figure | ActiveTrail | VBOUT |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 2 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.5 (#144) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.0 (#84) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 7.7 (#74) |
| A/B testing | Yes | Yes |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Its visual workflow builder offers ready-made templates and can automate email, SMS, and browser push messages using triggers and lead engagement behavior. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2014 |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The maker lists integrations and connectors including Salesforce, Zapier, Shopify, SyncSpider, Integrately, KonnectzIT, Pabbly, and Make. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | VBOUT describes itself as an AI-enabled marketing platform for business owners and marketing professionals to centralize and automate marketing tasks. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | VBOUT says technical support is not limited to a defined number of hours and offers optional personalized onboarding, setup, and training. |
| Trial | The pricing FAQ says the demo account is free for 30 days and requires no credit card. | Higher plans have a 14-day trial with no contract or credit card required; the FAQ says trial data is removed after 60 days if no card is provided at the end. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.