ActiveTrail vs VerticalResponse
ActiveTrail
activetrail.comVerticalResponse
verticalresponse.comSide by side
| Figure | ActiveTrail | VerticalResponse |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 7 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.0 (#102) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.3 (#67) |
| A/B testing | Yes | Yes |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | The company describes the product as designed for businesses, including busy entrepreneurs and small businesses. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | The product supports automated follow-up emails to contacts. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2001 |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | Florida, USA |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The integrations page lists Shopify, BigCommerce, Salesforce, ZohoCRM, WordPress contact forms, and other services; some connections use Zapier or Make. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | VerticalResponse provides email marketing tools for creating and managing campaigns, social posts, landing pages, and surveys. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | The privacy policy says VerticalResponse uses SSL technology for sensitive data and firewall-protected servers. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The support page says its support team is available Monday through Friday. |
| Surveys | An online survey builder can collect feedback through email and SMS campaigns. | Users can create and distribute mobile-friendly surveys and collect customer insights in real time. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
VerticalResponse
- BasicPrice not published
- ProPrice not published
- Free (Surveys)Free
- Pay As You Go$0.03, paid once
- Basic (Email)$13 a month
- Basic (Surveys)$19 a month
- Pro (Email)$19 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
VerticalResponse
VerticalResponse has no write-up on Specifiction yet; its figures are above.