Adapty vs Google AdMob
Adapty
adapty.io
Google AdMob
admob.google.comSide by side
| Figure | Adapty | Google AdMob |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 3 |
| Spec score · Game Monetization Software | 9.0 (#1) | 8.6 (#5) |
| Analytics | Analytics cover revenue, MRR, LTV, churn, retention, trials, conversions, funnels, cohorts, and predictive revenue metrics. | The dashboard reports ad performance and user-engagement information for optimization. |
| Audience | Adapty describes its platform as serving app teams from indie developers to global publishers and supports developers, product teams, marketers, and app owners. | Google describes AdMob as a monetization platform for mobile app developers, including game developers using hybrid or ad-funded models. |
| Company history | Adapty’s own about page says it was established in 2019, is headquartered in New York City, operates with a globally remote team, and serves more than 30,000 apps. | Sequoia records AdMob as founded in 2006 and acquired by Google in 2010. |
| Documentation depth | Documentation includes platform quickstarts, sample apps, SDK references, server-side and web APIs, downloadable OpenAPI specifications, migration guides, and LLM-friendly Markdown. | The help center covers onboarding, app setup, ad units, reports, mediation, payments, privacy, policies and troubleshooting. |
| Headquarters | New York City, United States | Mountain View, California |
| Rating on G2 | 4.7 out of 5 from 255 reviews. | 4.3 out of 5 from 70 reviews. |
| Rating on Trustpilot | 3.2 out of 5 from 1 review. | 1.8 out of 5 from 16 reviews. |
| SDK platforms | The site lists SDKs for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, plus a Web API. | Google provides Mobile Ads SDK integration guides for iOS and Android apps. |
| Support | Enterprise includes hands-on support in Slack, and the pricing page describes personal onboarding by demo. | Google offers a personalized AdMob specialist consultation for developers with more than 25,000 daily active users. |
| What it does | Adapty is a hosted in-app purchase platform for mobile apps covering subscriptions, one-time purchases, consumables, receipt validation, analytics, experiments, and integrations. | AdMob matches advertiser-supplied ads to mobile-app ad spaces and pays publishers for qualifying interactions. |
Plans
Adapty
- Ads ManagerFree
- AttributionFree
- ProFree
- Refund SaverFree
- Adapty FinancePriced on request
- Adapty MailPriced on request
- App Growth TeamPriced on request
- EnterprisePriced on request
In their own words
Adapty
Adapty is a subscription revenue platform for app teams, combining purchase infrastructure, paywalls and onboarding flows, analytics, experiments, and user acquisition tools. Its SDK and backend validate purchases, keep subscription access synchronized across platforms, and stream normalized revenue events. A browser-based builder creates paywalls and onboarding flows that can be published without app updates, with drag-and-drop editing, templates, localization, and AI agent support. Teams can test pricing, paywalls, and flows using A/B tests with custom traffic splits, unlimited variants, and early winner predictions. Revenue analytics include MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV. One-click integrations can send subscription events to analytics, attribution, and advertising services. SDKs are listed for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. Web payments can use Stripe, Paddle, or a custom setup. Adapty supports attribution through MMP data or its own attribution, with Apple Ads attribution included out of the box. Its Pro plan is free below $5K/month in earnings, then charges 1% of monthly revenue after passing that threshold. Enterprise pricing is custom.
Google AdMob
Google AdMob helps mobile app developers monetize apps by matching ads according to publisher-set criteria and handling billing between advertisers and networks. Publishers can use mediation to work with multiple ad networks; participating sources bid on each impression in real time, and the highest-paying bid wins. Available formats include native, rewarded, banner, video and interstitial ads. AdMob integrates with Google Analytics for Firebase to provide insights into ad revenue and user engagement. Publishers can review individual ads and block them by advertiser URL, category, network or sensitive topic. Google provides Mobile Ads SDK integration guides for Android and iOS, while listed supported platforms also include Unity and Flutter. Signup requires a Google account and phone number, and monetization setup requires payment details. Before fully serving ads, a published app must be linked to a supported store and pass an app readiness review. Apps created after January 2025 that are not verified with app-ads.txt face limited ad serving. For USD accounts, the payment threshold is $100; identity and address verification are required to receive payment. Some features are in beta and not available to all publishers.