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Adapty

adapty.io

Free plan Open source WebiOSAndroidAPI
Visit adapty.io
Spec score 9.0 #1 of 19 in Game Monetization Software

What it is

Adapty is a subscription revenue platform for app teams, combining purchase infrastructure, paywalls and onboarding flows, analytics, experiments, and user acquisition tools. Its SDK and backend validate purchases, keep subscription access synchronized across platforms, and stream normalized revenue events. A browser-based builder creates paywalls and onboarding flows that can be published without app updates, with drag-and-drop editing, templates, localization, and AI agent support. Teams can test pricing, paywalls, and flows using A/B tests with custom traffic splits, unlimited variants, and early winner predictions. Revenue analytics include MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV. One-click integrations can send subscription events to analytics, attribution, and advertising services. SDKs are listed for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. Web payments can use Stripe, Paddle, or a custom setup. Adapty supports attribution through MMP data or its own attribution, with Apple Ads attribution included out of the box. Its Pro plan is free below $5K/month in earnings, then charges 1% of monthly revenue after passing that threshold. Enterprise pricing is custom.

Spec sheet

What it does
Adapty is a hosted in-app purchase platform for mobile apps covering subscriptions, one-time purchases, consumables, receipt validation, analytics, experiments, and integrations.Read 15 Oct 2026 · adapty.io
Product
Adapty is a subscription revenue platform for apps that combines subscription infrastructure, paywalls and flows, analytics, experiments, and user acquisition tools.Read 4 Oct 2026 · adapty.io
Audience
Adapty describes its platform as serving app teams from indie developers to global publishers and supports developers, product teams, marketers, and app owners.Read 4 Oct 2026 · adapty.io
Integrations
One-click integrations forward subscription events to analytics, attribution, advertising, messaging, and cloud services; named examples include Amplitude, AppsFlyer, Adjust, and Mixpanel.Read 15 Oct 2026 · adapty.io
Support
Enterprise includes hands-on support in Slack, and the pricing page describes personal onboarding by demo.Read 4 Oct 2026 · adapty.io
Headquarters
New York City, United StatesRead 28 Sep 2026 · adapty.io
Founded
2019Read 28 Sep 2026 · adapty.io
Company
Adapty says it is headquartered in New York City, has a globally remote team, and was established in 2019.Read 4 Oct 2026 · adapty.io
A/B testing
Experiments can compare prices, paywall designs, trial lengths, and promotional offers, with traffic splitting and winner analysis.Read 15 Oct 2026 · adapty.io
Adapty Mail
Adapty Mail creates AI-generated lifecycle email campaigns, supports event triggers, and provides personalized web checkout links.Read 15 Oct 2026 · adapty.io
Analytics
Analytics cover revenue, MRR, LTV, churn, retention, trials, conversions, funnels, cohorts, and predictive revenue metrics.Read 15 Oct 2026 · adapty.io
Analytics export API
The analytics export API provides CSV or JSON endpoints for analytics, cohorts, conversions, funnels, LTV, retention, and placement data at api-admin.adapty.io.Read 15 Oct 2026 · adapty.io
Android app availability
The Google Play dashboard app is listed as free, rated Everyone, and has 1k-plus downloads; the listing describes subscription, revenue, paywall, experiment, and event-feed monitoring.Read 15 Oct 2026 · play.google.com
Android requirements
The Android SDK requires minSdkVersion 21 and documents compatibility with Google Play Billing Library versions 7 and 8 depending on SDK release.Read 15 Oct 2026 · adapty.io
Attribution
Adapty Attribution connects ad spend with installs and subscription revenue using tracking links, deferred deep links, cohort analysis, and built-in integrations.Read 15 Oct 2026 · adapty.io
Company history
Adapty’s own about page says it was established in 2019, is headquartered in New York City, operates with a globally remote team, and serves more than 30,000 apps.Read 15 Oct 2026 · adapty.io
Company profile
LinkedIn lists Adapty.io as a privately held software-development company headquartered in New York, founded in 2020, with 51–200 employees.Read 15 Oct 2026 · linkedin.com
Documentation depth
Documentation includes platform quickstarts, sample apps, SDK references, server-side and web APIs, downloadable OpenAPI specifications, migration guides, and LLM-friendly Markdown.Read 15 Oct 2026 · adapty.io
Encryption and access controls
The security page states that data is encrypted in transit with TLS 1.2 or newer and at rest, production access uses MFA, and access is logged.Read 15 Oct 2026 · adapty.io
Experiments
Adapty supports A/B testing pricing, paywalls, and flows with custom traffic splits, unlimited variants, and early winner predictions.Read 4 Oct 2026 · adapty.io
iOS requirements
The iOS SDK requires iOS 15 or later, and SDK 4 requires Xcode 26 or later to build.Read 15 Oct 2026 · adapty.io
Legal name and founders
Crunchbase lists the legal name as Adapty Tech Inc. and names Dmitry Podoprosvetov, Kirill Potekhin, and Vitaly Davydov as founders; it classifies the company as private and seed funded.Read 15 Oct 2026 · crunchbase.com
Limit: data exports and UI
A Trustpilot reviewer rated Adapty 1 star and described the interface as clunky and incomplete, with difficult exports and insufficiently granular data.Read 15 Oct 2026 · trustpilot.com
Limit: mobile app filters
An Apple App Store reviewer complained that selected filters were cleared every time the app launched.Read 15 Oct 2026 · apps.apple.com
Limit: mobile app notifications
An Apple App Store reviewer requested notifications for events such as trial starts and subscriptions.Read 15 Oct 2026 · apps.apple.com
Notable news: February 2026
In February 2026 Adapty added country-specific product pricing synchronized from its dashboard to App Store Connect and Google Play, plus pricing audit logs.Read 15 Oct 2026 · adapty.io
Notable news: January 2026
In January 2026 Adapty released its Capacitor SDK for production and added Apple Ads campaign management and analytics features.Read 15 Oct 2026 · adapty.io
Open-source licence
Adapty publishes public SDK repositories and identifies the SDKs as MIT licensed; its CLI repository is also MIT licensed.Read 15 Oct 2026 · github.com
Payment support
The pricing page lists web payments through Stripe, Paddle, or a custom setup, as well as server-side API, webhooks, and cloud data export.Read 4 Oct 2026 · adapty.io
Paywall builder
The no-code builder creates paywalls and onboarding flows that render natively through the SDK and can be changed without releasing a new app version.Read 15 Oct 2026 · adapty.io
Praise: ease and analytics
G2 reviewers repeatedly describe the interface and subscription setup as easy and say analytics and paywall experiments save development time.Read 15 Oct 2026 · g2.com
Praise: subscription optimization
GetApp reviewers rate recurring billing, usage analytics, and API capabilities highly and commonly praise paywall testing and revenue visibility.Read 15 Oct 2026 · getapp.com
Pricing model
The current Pro model is free until monthly tracked revenue exceeds $5,000, after which Adapty charges 1% of monthly revenue.Read 15 Oct 2026 · adapty.io
Privacy compliance
Adapty says its processor practices are designed for GDPR in the EU and UK and LGPD in Brazil.Read 15 Oct 2026 · adapty.io
Purchase infrastructure
Its SDK handles subscription renewals, retry logic, one-time purchases, consumables, and receipt validation without requiring developers to build the purchase backend.Read 15 Oct 2026 · adapty.io
Rating on Apple App Store
4.8 out of 5 from 20 ratings.Read 15 Oct 2026 · apps.apple.com
Rating on G2
4.7 out of 5 from 255 reviews.Read 15 Oct 2026 · g2.com
Rating on GetApp
4.7 out of 5 from 10 reviews.Read 15 Oct 2026 · getapp.com
Rating on Trustpilot
3.2 out of 5 from 1 review.Read 15 Oct 2026 · trustpilot.com
Recent service incident
Adapty’s status page records increased mobile SDK API response times from October 2 23:46 UTC to October 3 02:54 UTC 2026, resolved after investigation.Read 15 Oct 2026 · status.adapty.io
SDK coverage
Official documentation lists SDKs for iOS, Android, React Native, Flutter, Unity, Kotlin Multiplatform, and Capacitor.Read 15 Oct 2026 · adapty.io
SDK platforms
The site lists SDKs for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, plus a Web API.Read 4 Oct 2026 · adapty.io
Security certification
Adapty states that it has a SOC 2 Type II attestation whose report is available to customers and prospects under NDA.Read 15 Oct 2026 · adapty.io
Segmentation
Audience segments can target users by attributes or behavior and deliver tailored paywalls and offers.Read 15 Oct 2026 · adapty.io
Server API
The server-side API v2 uses secret API keys in an Authorization header and exposes profile, purchase, access-level, and integration operations at api.adapty.io.Read 15 Oct 2026 · adapty.io
Subscription infrastructure
Its SDK and backend validate purchases, synchronize subscription access across platforms, and stream normalized revenue events.Read 4 Oct 2026 · adapty.io
User acquisition
Adapty can attribute subscribers using MMP data or its own attribution, and Apple Ads attribution is included out of the box.Read 4 Oct 2026 · adapty.io
Web payments
The pricing page lists web payments through Stripe, Paddle, or a custom implementation.Read 15 Oct 2026 · adapty.io

Plans and prices

Ads Manager Free Free up to $5,000 monthly revenue; 3.5% of monthly ad spend thereafter Apple Ads ROAS · cohort tracking · automation · full-funnel attribution Read 15 Oct 2026 · adapty.io
Attribution Free Free up to $5,000 monthly revenue; $0.03 per attributed install thereafter Attribution and predictive ROI analytics Read 15 Oct 2026 · adapty.io
Pro Free Free while monthly tracked revenue is under $5,000; 1% of monthly revenue after crossing $5,000 All platform features · SDKs · analytics · paywalls · experiments · integrations Read 15 Oct 2026 · adapty.io
Refund Saver Free Free up to $5,000 monthly revenue; 0.2% of monthly revenue thereafter Refund-related revenue recovery add-on Read 15 Oct 2026 · adapty.io
Adapty Finance Priced on request 2.5% subject to qualification Access up to 85% of App Store and Google Play proceeds Read 15 Oct 2026 · adapty.io
Adapty Mail Priced on request 20% revenue share AI email marketing from signup through renewal Read 15 Oct 2026 · adapty.io
App Growth Team Priced on request Custom pricing Adapty team runs experiments, manages ads, and helps scale Read 15 Oct 2026 · adapty.io
Enterprise Priced on request Custom pricing White-glove onboarding · 24/7 Slack support · dedicated success manager · custom exports · custom contracts and SLAs · US or EU data residency · 99.99% uptime SLA Read 15 Oct 2026 · adapty.io

Every Adapty plan and price →

Strong points and limits

Strong points

  • Validates purchases and synchronizes access across platforms.
  • Publishes paywalls without app updates.
  • Supports unlimited A/B-test variants.
  • Analytics include churn, funnels, and predictive LTV.
  • SDKs cover iOS, Android, and multiple frameworks.

Limits

  • Pro charges 1% of monthly revenue above $5K/month.
  • Enterprise pricing is custom and not listed.
  • Some web payment setups require Stripe, Paddle, or custom configuration.

Who it suits

Adapty suits app developers, product teams, marketers, and app owners who need subscription infrastructure alongside paywall testing, revenue analytics, or user acquisition tools. It serves teams ranging from indie developers to global publishers.

Verdict

Adapty combines subscription operations with paywall publishing, experimentation, analytics, and attribution. Its free pricing applies below $5K/month in earnings; above that, the listed charge is 1% of monthly revenue.

Where Specifiction places it

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