Apphud

Apphud brings subscription handling, revenue analysis, and paywall experiments into one service for mobile app teams. It is a strong fit for subscription-led products that want to avoid building purchase-handling server code, but its free-plan terms and iOS-only retention Rules narrow the appeal.

Overview

Apphud supports in-app purchases and auto-renewable subscriptions for iOS and Android without requiring server code. Its SDKs also cover React Native, Flutter, and Unity, making it relevant to teams building across native and cross-platform stacks. The combination is most useful when subscription operations and analysis belong in the same workflow; it is not an ad-mediation product.

Key features

Purchases and receipt validation

Apphud handles purchase flows and validates App Store and Google Play receipts, with the stated aim of helping prevent fraudulent transactions. This can spare a team from building server-side purchase handling, a meaningful advantage for smaller app teams. GDPR/CCPA compliance is also listed for development.

Analytics and experiments

The dashboard reports MRR, retention, churn, ARPU, trial conversions, proceeds, and refunds. That range gives subscription teams several core measures in one place, while A/B experiments for purchases and paywalls let them compare alternatives rather than rely on a single setup.

Integrations and retention Rules

Connections include AppsFlyer, Adjust, Branch, Firebase, Amplitude, Mixpanel, OneSignal, Meta, and TikTok, with custom webhooks and APIs also described. The broader integration examples span analytics, attribution, messaging, notifications, and payments. Rules can offer discounts to retain or win back subscribers, but are iOS only—a material limitation for teams expecting the same retention tooling on Android.

Pricing

Apphud is freemium, with paid plans from $49/mo. The Free plan has a $10,000 MTR allowance and one seat, plus email and community support. That is a low-cost way for a solo operator to start, but the grace-period term matters: after it, renewals stop being tracked and dashboard access is unavailable. It is not a dependable long-term tier for a growing subscription business.

Pro costs $49 a month and includes $5,000 MTR billed, is free until $1,000 MTR, allows five seats, and includes online chat support. The five-seat cap and included chat make it the practical step up for a small team that has outgrown the one-seat Free plan.

Expert costs $59 a month with the same $5,000 MTR billed and free-until-$1,000 MTR terms, but raises the seat limit to ten and adds higher-priority online chat, LTV predictions, server-to-server webhooks, and daily data exports. The modest listed price difference over Pro is justified for teams that need those specific capabilities; otherwise Pro avoids paying for additions they may not use.

Enterprise has custom pricing, is for $100,000+ MTR, and includes unlimited seats, premium support, on-demand raw data exports, and volume discounts. It suits larger operations that need expanded access and support, though the custom price means it is not comparable on monthly cost from the outset.

Platforms

Apphud supports iOS and Android, with SDKs for React Native, Flutter, and Unity; its platform coverage also includes API and web. The breadth is useful for teams with mixed mobile stacks, but Rules remain limited to iOS.

Who it's for

Apphud is best for mobile teams whose business depends on in-app subscriptions and who want purchase handling, receipt validation, revenue metrics, and paywall testing together. Small teams can begin on Free, while the paid tiers make more sense once multiple seats, chat support, or advanced exports and webhooks matter. Look elsewhere if ad mediation is the central need or if Android parity for retention discounts is essential.

Pros and cons

Pros: Purchase handling and receipt validation do not require server code, reducing backend implementation work.

Pros: Subscription metrics and purchase/paywall A/B experiments support both monitoring and iteration.

Pros: SDKs span native iOS and Android as well as React Native, Flutter, and Unity.

Cons: Free use is limited to $10,000 MTR and one seat, and the grace-period consequence includes lost renewal tracking and dashboard access.

Cons: Rules are iOS only, leaving Android teams without that discount-based retention feature.

Cons: Pro and Expert cap seats at five and ten respectively; unlimited seats are reserved for custom-priced Enterprise.

Alternatives

RevenueCat is worth comparing for teams whose priority is a free tier up to $2,500 in monthly tracked revenue, followed by a 1% charge above that threshold. Adapty is another freemium option, free while monthly earnings remain under $5K and charging 1% above it. PlayFab may fit teams looking for broader platform coverage and a free-to-start tier tied to title player thresholds. Google Ad Manager App Mediation is a free alternative for teams seeking app mediation with up to 50 networks in a serving chain. DT FairBid is a free option for app mediation where publishers collect payments directly from mediated ad networks. AppLovin MAX is free for publishers, with bidding networks paying AppLovin a fee on generated ad revenue. CAS.AI Mediation is free to set up and takes a cut from earnings, with its no-loss A/B test applying to apps with 5,000+ daily active users. Tebex is an alternative with a free Starter plan and paid options, rather than a direct subscription-infrastructure comparison. For more options, see Game Monetization Software.

Verdict

Choose Apphud if your mobile team needs subscription purchase handling, receipt validation, analytics, and paywall experiments in one service without building server code. Its main advantage is that breadth across native and cross-platform SDKs; its clearest reasons to look elsewhere are the free tier's tracking and access cutoff, seat caps below Enterprise, or the iOS-only Rules feature.