Adapty vs Apphud
Adapty
adapty.io
Apphud
apphud.comSide by side
| Figure | Adapty | Apphud |
|---|---|---|
| Price from | Free | $49/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 4 |
| Spec score · Game Monetization Software | 9.0 (#1) | 8.1 (#9) |
| Analytics | Analytics cover revenue, MRR, LTV, churn, retention, trials, conversions, funnels, cohorts, and predictive revenue metrics. | Its dashboard reports subscription metrics including MRR, retention, churn, ARPU, trial conversions, proceeds, and refunds. |
| Company | Adapty says it is headquartered in New York City, has a globally remote team, and was established in 2019. | Apphud says it was conceived in 2019 and has a global remote team with an office in Newark, Delaware. |
| Experiments | Adapty supports A/B testing pricing, paywalls, and flows with custom traffic splits, unlimited variants, and early winner predictions. | Apphud lets teams test different in-app purchases and paywalls with A/B experiments. |
| Founded | 2019 | 2019 |
| Headquarters | New York City, United States | Newark, Delaware, United States |
| Integrations | One-click integrations forward subscription events to analytics, attribution, advertising, messaging, and cloud services; named examples include Amplitude, AppsFlyer, Adjust, and Mixpanel. | The documentation names AppsFlyer, Adjust, Branch, Firebase, Amplitude, Mixpanel, OneSignal, Meta, and TikTok among its integrations, and also describes custom webhooks and APIs. |
| Product | Adapty is a subscription revenue platform for apps that combines subscription infrastructure, paywalls and flows, analytics, experiments, and user acquisition tools. | Apphud provides subscription infrastructure and analytics for in-app purchases on iOS and Android. |
| Support | Enterprise includes hands-on support in Slack, and the pricing page describes personal onboarding by demo. | The free plan includes email and community support, while paid plans list online chat and Enterprise lists premium support. |
Plans
Adapty
- Ads ManagerFree
- AttributionFree
- ProFree
- Refund SaverFree
- Adapty FinancePriced on request
- Adapty MailPriced on request
- App Growth TeamPriced on request
- EnterprisePriced on request
Apphud
- Pro$49 a month
- Expert$59 a month
- EnterprisePriced on request
- FreePrice not published
In their own words
Adapty
Adapty is a subscription revenue platform for app teams, combining purchase infrastructure, paywalls and onboarding flows, analytics, experiments, and user acquisition tools. Its SDK and backend validate purchases, keep subscription access synchronized across platforms, and stream normalized revenue events. A browser-based builder creates paywalls and onboarding flows that can be published without app updates, with drag-and-drop editing, templates, localization, and AI agent support. Teams can test pricing, paywalls, and flows using A/B tests with custom traffic splits, unlimited variants, and early winner predictions. Revenue analytics include MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV. One-click integrations can send subscription events to analytics, attribution, and advertising services. SDKs are listed for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. Web payments can use Stripe, Paddle, or a custom setup. Adapty supports attribution through MMP data or its own attribution, with Apple Ads attribution included out of the box. Its Pro plan is free below $5K/month in earnings, then charges 1% of monthly revenue after passing that threshold. Enterprise pricing is custom.
Apphud
Apphud provides subscription infrastructure and analytics for in-app purchases on iOS and Android. Its SDKs support iOS, Android, React Native, Flutter and Unity, and the service includes web access and an API. Teams can manage in-app purchases and auto-renewable subscriptions without server code. The dashboard reports subscription measures including MRR, retention, churn, ARPU, trial conversions, proceeds and refunds. A/B experiments let teams test purchases and paywalls, while Apphud says it validates App Store and Google Play receipts without server code. Integrations include analytics, attribution, messaging and notification services, as well as custom webhooks and APIs. Apphud Rules can offer discounts to retain or win back subscribers, but Rules are iOS-only. The free plan includes one seat and $10,000 MTR; after its grace period, renewals stop being tracked and dashboard access is unavailable. Pro costs $49 a month and includes five seats and online chat support.