Adapty vs PlayFab
Adapty
adapty.ioPlayFab
developer.microsoft.comSide by side
| Figure | Adapty | PlayFab |
|---|---|---|
| Price from | Free | $99/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 5 |
| Spec score · Game Monetization Software | 9.0 (#1) | 9.0 (#2) |
| Analytics | Analytics cover revenue, MRR, LTV, churn, retention, trials, conversions, funnels, cohorts, and predictive revenue metrics. | PlayStream supplies a real-time and historical event stream with rules, filtering, search and exports to Azure Blob Storage or Amazon S3. |
| Integrations | One-click integrations forward subscription events to analytics, attribution, advertising, messaging, and cloud services; named examples include Amplitude, AppsFlyer, Adjust, and Mixpanel. | The product page lists integrations for Xbox, Steam, PlayStation 4 and 5, Nintendo Switch, Apple App Store and Google Play. |
| Product | Adapty is a subscription revenue platform for apps that combines subscription infrastructure, paywalls and flows, analytics, experiments, and user acquisition tools. | PlayFab provides backend services for live games and connects players across platforms. |
| Rating on G2 | 4.7 out of 5 from 255 reviews. | 5.0 out of 5 from 1 review |
| SDK coverage | Official documentation lists SDKs for iOS, Android, React Native, Flutter, Unity, Kotlin Multiplatform, and Capacitor. | Microsoft documents SDKs and tools for C/C++, C#, Java, JavaScript, Python, Unity, Unreal, Cocos2D-x, Postman and an SDK generator. |
| SDK platforms | The site lists SDKs for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, plus a Web API. | The PlayFab Services SDK documentation lists Windows, iOS, macOS, Android, Linux, PlayStation, and Nintendo Switch support, with GDK support for Xbox and Windows. |
| Support | Enterprise includes hands-on support in Slack, and the pricing page describes personal onboarding by demo. | PlayFab describes ticketed support and 24/7 emergency escalations, with real-time service health at status.playfab.com. |
| What it does | Adapty is a hosted in-app purchase platform for mobile apps covering subscriptions, one-time purchases, consumables, receipt validation, analytics, experiments, and integrations. | PlayFab is a managed backend platform for games combining game services, real-time analytics and live-operations management. |
Plans
Adapty
- Ads ManagerFree
- AttributionFree
- ProFree
- Refund SaverFree
- Adapty FinancePriced on request
- Adapty MailPriced on request
- App Growth TeamPriced on request
- EnterprisePriced on request
PlayFab
- Free to StartFree
- Standard Plan$99 a month
- Premium Plan$1,999 a month
- Enterprise PlanPriced on request
- Pay-as-you-goFree
In their own words
Adapty
Adapty is a subscription revenue platform for app teams, combining purchase infrastructure, paywalls and onboarding flows, analytics, experiments, and user acquisition tools. Its SDK and backend validate purchases, keep subscription access synchronized across platforms, and stream normalized revenue events. A browser-based builder creates paywalls and onboarding flows that can be published without app updates, with drag-and-drop editing, templates, localization, and AI agent support. Teams can test pricing, paywalls, and flows using A/B tests with custom traffic splits, unlimited variants, and early winner predictions. Revenue analytics include MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV. One-click integrations can send subscription events to analytics, attribution, and advertising services. SDKs are listed for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. Web payments can use Stripe, Paddle, or a custom setup. Adapty supports attribution through MMP data or its own attribution, with Apple Ads attribution included out of the box. Its Pro plan is free below $5K/month in earnings, then charges 1% of monthly revenue after passing that threshold. Enterprise pricing is custom.
PlayFab
PlayFab provides managed backend services for live games and connects players across platforms. Its player services include identity, groups, friends, chat, profiles, stats, game saves and shared data, alongside competitive leaderboards and multiplayer networking. Live-operations tools support remote gameplay tuning, real-time player segmentation and A/B testing. Economy and user-generated-content tools cover virtual economies, live offers, monetization and built-in moderation. Game Data Stream can monitor player activity, analyze retention and revenue, and export raw data. The product lists Unreal and Unity SDKs, custom-engine language support, and integrations including Xbox, Steam, PlayStation, Nintendo Switch, App Store and Google Play. Development Mode is free and permits up to 1,000 lifetime player account creations per title, with up to 10 titles per account. Free to Start costs nothing. Standard Plan costs $99 a month; Premium Plan costs $1,999 a month.