Adapty vs Google Play Billing

Adapty is a subscription revenue platform for app teams, combining purchase infrastructure, paywalls and onboarding flows, analytics, experiments, and user acquisition tools. Its SDK and backend validate purchases, keep subscription access synchronized across platforms, and stream normalized revenue events. A browser-based builder creates paywalls and onboarding flows that can be published without app updates, with drag-and-drop editing, templates, localization, and AI agent support. Teams can test pricing, paywalls, and flows using A/B tests with custom traffic splits, unlimited variants, and early winner predictions. Revenue analytics include MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV. One-click integrations can send subscription events to analytics, attribution, and advertising services. SDKs are listed for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. Web payments can use Stripe, Paddle, or a custom setup. Adapty supports attribution through MMP data or its own attribution, with Apple Ads attribution included out of the box. Its Pro plan is free below $5K/month in earnings, then charges 1% of monthly revenue after passing that threshold. Enterprise pricing is custom.

Google Play Billing lets developers sell digital products and content in Android apps through one-time purchases or subscriptions. It is for digital items; developers selling physical goods or services are directed to the Google Pay SDK. One-time products may be consumable for repeat purchases or non-consumable for a lasting benefit, and can grant permanent access or a particular non-renewable use. Subscriptions grant defined benefits for a set period and support base plans, offers, prepaid plans, and add-on entitlements. The Play Billing Library connects an Android app with Google Play Services to retrieve localized offerings and launch purchase flows. Google recommends a secure backend using the Play Developer API for purchase verification and subscription management. That API can check purchase status and modify or cancel recurring purchases. Cloud Pub/Sub delivers notifications about changes to Google Play-managed subscriptions. Purchases that are not acknowledged within three days are automatically refunded. Google says service fees vary by developer and transaction; its overview says 97% of developers distribute apps and use Google Play at no charge, and 99% of developers subject to a service fee are eligible for a fee of 15% or less through available programs. The listed plan is free.