Adapty vs Nimbus Mediation

Adapty is a subscription revenue platform for app teams, combining purchase infrastructure, paywalls and onboarding flows, analytics, experiments, and user acquisition tools. Its SDK and backend validate purchases, keep subscription access synchronized across platforms, and stream normalized revenue events. A browser-based builder creates paywalls and onboarding flows that can be published without app updates, with drag-and-drop editing, templates, localization, and AI agent support. Teams can test pricing, paywalls, and flows using A/B tests with custom traffic splits, unlimited variants, and early winner predictions. Revenue analytics include MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV. One-click integrations can send subscription events to analytics, attribution, and advertising services. SDKs are listed for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. Web payments can use Stripe, Paddle, or a custom setup. Adapty supports attribution through MMP data or its own attribution, with Apple Ads attribution included out of the box. Its Pro plan is free below $5K/month in earnings, then charges 1% of monthly revenue after passing that threshold. Enterprise pricing is custom.

Nimbus Mediation helps mobile app publishers monetize in-app inventory through programmatic auctions, direct deals and reporting. It connects publishers to more than 60 demand sources across iOS and Android apps. Nimbus describes its unified auction as zero-bias, with the highest bid winning, and supports floor controls by geography, ad type and size, including dynamic floors that respond to market conditions. The Deal Activation System runs publisher-sourced campaigns beside open-market demand without extra setup or integration. Performance Insights includes advertiser-level views, average winning bids, exchange benchmarks and direct-versus-open-market comparisons. Prebid Server demand competes server-to-server without a new SDK, while Google Partner Bidding can be activated after an SDK update. Listed demand partnerships include Amazon Publisher Services TAM, Meta Audience Network and Google AdMob Partner Bidding. Nimbus says support covers integration, optimization, floor strategies, demand tuning and bad-ad investigation. It reports encryption in transit and at rest, AICPA SOC-1 Type II certification, and GDPR, CCPA and IAB TCF readiness.