Adapty vs Superwall

Adapty is a subscription revenue platform for app teams, combining purchase infrastructure, paywalls and onboarding flows, analytics, experiments, and user acquisition tools. Its SDK and backend validate purchases, keep subscription access synchronized across platforms, and stream normalized revenue events. A browser-based builder creates paywalls and onboarding flows that can be published without app updates, with drag-and-drop editing, templates, localization, and AI agent support. Teams can test pricing, paywalls, and flows using A/B tests with custom traffic splits, unlimited variants, and early winner predictions. Revenue analytics include MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV. One-click integrations can send subscription events to analytics, attribution, and advertising services. SDKs are listed for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. Web payments can use Stripe, Paddle, or a custom setup. Adapty supports attribution through MMP data or its own attribution, with Apple Ads attribution included out of the box. Its Pro plan is free below $5K/month in earnings, then charges 1% of monthly revenue after passing that threshold. Enterprise pricing is custom.

Superwall is an AI-powered monetization stack for subscription and mobile apps that helps teams build, test, and optimize paywalls. Its paywall engine serves iOS, Android, React Native, Flutter, and Web from one web-standards-based runtime, with SDKs for Swift, Kotlin, React Native, Expo, and Flutter. Entitlement APIs, purchase APIs, webhook delivery, direct SQL access to subscription data, and integrations are free on every plan. Paywall revenue is billed at 1% when attributed to Superwall-rendered paywalls; subscriptions purchased outside Superwall are free. The service includes campaigns, audiences, templates, charts, in-app purchase and subscription support, and A/B testing. Superwall AI can use documentation, SDK source, account data, and analytics queries without a usage limit. App-to-Web Checkout sends U.S. iOS users to Stripe Checkout in Safari and links purchases back to the app. Startup costs $49 a month plus 1% of MAR; Scale costs $199 a month plus 1% of MAR.