Adblock Plus vs AdGuard

Adblock Plus is a browser extension and mobile ad-blocking product that filters ads, third-party tracking requests and malicious domains using lists such as EasyList and EasyPrivacy. It blocks formats including video ads, banners, pop-ups and pop-unders, and can disable social buttons. Acceptable Ads are enabled by default, but users can turn that feature off. Users can also remove default filter lists, add other lists or create their own. EasyPrivacy targets tracking domains, fingerprinting scripts, analytics requests and data-collection domains. The desktop add-on supports Chrome, Firefox, Safari, Microsoft Edge, Opera and Yandex Browser. Mobile options include a Safari app for iOS, a product for Samsung Internet on Android and the separate Adblock Browser. The extension can access page URLs and content to block or hide ads; it does not track browsing history, record form typing or alter submitted data. Free ad blocking is available. Premium is listed at $4 a month or $40 a year.

AdGuard is a family of apps and services for filtering content across desktop and mobile devices. Its tools include custom filter lists, an element picker and cookie-popup blocking. The listed apps cover Windows, Mac, Android, Android TV, iOS, browsers and Linux, while AdGuard Home can extend coverage across a home network when installed on a router. Security features block phishing, malware, dangerous and malicious sites, and inappropriate content. AdGuard Content Blocker and AdGuard DNS are free products; Content Blocker works in Samsung Internet and Yandex Browser, with fewer features than the Android version. Personal licenses cover three devices and Family licenses cover nine. Licenses are available for one year or a lifetime, with annual billing or a one-time payment, but no prices are listed. Trials last 14 days for Windows, Mac, Android and Android TV, and seven days for iOS Premium. Purchases have a 30-day money-back guarantee for requests within 30 days. Support is available by email 24/7.