Adblock Plus vs Roadblock

Adblock Plus is a browser extension and mobile ad-blocking product that filters ads, third-party tracking requests and malicious domains using lists such as EasyList and EasyPrivacy. It blocks formats including video ads, banners, pop-ups and pop-unders, and can disable social buttons. Acceptable Ads are enabled by default, but users can turn that feature off. Users can also remove default filter lists, add other lists or create their own. EasyPrivacy targets tracking domains, fingerprinting scripts, analytics requests and data-collection domains. The desktop add-on supports Chrome, Firefox, Safari, Microsoft Edge, Opera and Yandex Browser. Mobile options include a Safari app for iOS, a product for Samsung Internet on Android and the separate Adblock Browser. The extension can access page URLs and content to block or hide ads; it does not track browsing history, record form typing or alter submitted data. Free ad blocking is available. Premium is listed at $4 a month or $40 a year.

Roadblock is a freemium Safari content blocker for iPhone and Mac that controls how web content loads. It blocks advertisements, including pop-ups and video ads, plus scripts that track activity on webpages and across the web. It can remove chat widgets, cookie-consent, newsletter, and notification banners, subscription overlays, and AI widgets. Custom rules can block or allow sites and content, hide elements, strip cookies, and force HTTPS. Separate profiles support Wi-Fi, cellular browsing, or family use and can be shared with friends. The iPhone page lists 322K+ built-in rules, with additional ad-blocking rules for non-English sites in 37 languages. Optional iCloud sync shares profiles and settings between Mac, iPhone, and iPad and is off by default. Roadblock says it does not collect or store personal information, and extensions do not access browsing activity or report blocked content. It supports iOS 15+ and macOS Big Sur 11+. Premium plans start at $0.99 a month or $5.99 a year.