Adblock Plus vs Wappalyzer

Adblock Plus is a browser extension and mobile ad-blocking product that filters ads, third-party tracking requests and malicious domains using lists such as EasyList and EasyPrivacy. It blocks formats including video ads, banners, pop-ups and pop-unders, and can disable social buttons. Acceptable Ads are enabled by default, but users can turn that feature off. Users can also remove default filter lists, add other lists or create their own. EasyPrivacy targets tracking domains, fingerprinting scripts, analytics requests and data-collection domains. The desktop add-on supports Chrome, Firefox, Safari, Microsoft Edge, Opera and Yandex Browser. Mobile options include a Safari app for iOS, a product for Samsung Internet on Android and the separate Adblock Browser. The extension can access page URLs and content to block or hide ads; it does not track browsing history, record form typing or alter submitted data. Free ad blocking is available. Premium is listed at $4 a month or $40 a year.

Wappalyzer turns public website signals into technographic data for prospecting, record enrichment and monitoring market changes. It identifies thousands of technologies across millions of websites using signals such as HTML, scripts, headers, cookies and other fingerprints. Users can upload CSV or TXT files with up to 100,000 URLs for bulk analysis. APIs cover technology lookup, lead lists, subdomain discovery and email verification. Live results count as five lookups each; cached results are verified within the last 30 days. The service offers browser extensions and integrations including Salesforce, HubSpot, Pipedrive, Gmail, Zapier, Make and an iPhone app. Basic extension detection runs locally, and sharing limited website-level data can be disabled in settings. The free plan includes 50 technology lookups and 50 email verifications per month, five website alerts and sample lead lists. Pro costs $250 a month for one user. Plan-included API credits expire after 60 days, while credits bought in bundles expire after 365 days. Wappalyzer is aimed at sales, marketing, operations, strategy, partnerships and security teams.