Addingwell vs Stape
Addingwell
addingwell.com
Stape
stape.ioSide by side
| Figure | Addingwell | Stape |
|---|---|---|
| Price from | €90/mo | $8/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 10 | 7 |
| Spec score · Tag Management Software | 9.3 (#1) | 8.7 (#3) |
| Founded | Dealroom lists Addingwell's launch date as 2021. | Stape's company timeline lists June 2021 as its founding date. |
| Integrations | Documentation covers Meta CAPI, Google Ads, TikTok Events API, Snapchat CAPI, Pinterest CAPI, LinkedIn CAPI, Awin, Twitter, Piano, Matomo and CJ Affiliate. | Listed integrations include Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo, and Drupal. |
| Rating on G2 | 0 out of 5 from 0 reviews; the G2 category listing shows no user ratings for Addingwell by Didomi. | 4.2 out of 5 from 5 reviews for the stape.io product profile. |
| Rating on Shopify App Store | 5.0 out of 5 from 9 reviews. | 4.4 out of 5 from 42 reviews for Stape Conversion Tracking. |
| Rating on Trustpilot | 4.8 out of 5 from 71 reviews. | 3.9 out of 5 from 130 reviews for stape.io. |
| Security | The product page says the platform undergoes regular external audits and maintains internal security policies. | Stape says its GTM server containers are isolated from one another and hosted in Google Cloud data centers using Google Kubernetes Engine with recommended security settings. |
| Support | The pricing page advertises human support by email, live chat and phone. | Stape advertises human 24/7 customer support and maintains a community forum and training resources. |
| What it does | Addingwell provides managed server-side Google Tag Manager infrastructure for recovering marketing and analytics signals lost to browser restrictions and ad blockers. | Stape provides managed infrastructure for server-side Google Tag Manager, conversion APIs, gateways, tracking apps, templates and related tools. |
Plans
Addingwell
- FreeFree
- Free PlanFree
- 1 million requests€90 a month
- Pay as you go€90 a month
- 5 million requests€120 a month
- 12 million requests€210 a month
- 25 million requests€360 a month
- 50 million requests€640 a month
- 100 million requests€1,190 a month
- EnterprisePriced on request
Stape
- FreeFree
- Pay as you go$8 a month
- Pro$17 a month
- Business$83 a month
- Unlimited$83 a month
- Enterprise$167 a month
- CustomPriced on request
In their own words
Addingwell
Addingwell provides server-side tagging built on Google Tag Manager Server-Side, designed to recover advertising signals affected by ad blockers, browser restrictions, and cookie deprecation. Its monitoring tools track tag events, alert users to problems, and provide insights into sent-data quality and cookie integrity across browsers. Infrastructure includes multiple regions, CDN, JavaScript asset proxying, and reverse-proxy capabilities for managing data flows. Documentation describes server-side event delivery to Google Analytics 4, Google Ads, and Meta, plus a separate Microsoft UET Conversion API tag. Didomi-backed consent monitoring can display consent attached to each request in real time. Addingwell offers a free plan with 100,000 requests and one-region infrastructure. Pay as you go costs €90 a month and includes 2,000,000 requests and multi-region infrastructure. Unused requests do not roll over; additional requests are calculated at the end of the billing cycle and added to the invoice. Setup requires DNS records for a tagging subdomain, with propagation taking five minutes to one hour. The service is available through the web and API for websites and Google Tag Manager Server containers.
Stape
Stape is a platform for server-side tagging that helps businesses and digital agencies send website and first-party data to analytics and advertising services. It combines infrastructure, scripts, tags, gateways, plugins and apps, including one-click hosting for server-side Google Tag Manager containers on Google Cloud. Listed integrations span ecommerce and content tools such as Shopify, WordPress, Magento, BigCommerce and Wix, as well as CRM services including HubSpot, Salesforce and Klaviyo. Developer options include iOS and Android SDKs, PHP and Node.js SDKs, and an API. Dedicated gateways cover Meta CAPI, TikTok Events API, Snapchat CAPI and Signals Gateway. The free plan includes up to 10,000 requests; paid plans start at $8 per month billed annually, with a seven-day trial. A hosting subscription covers one container and one site, so each additional site needs its own plan. Stape says its containers are isolated and hosted in Google Cloud data centers. The company was founded in 2021 and is self-funded.