Adjust vs AdWyse
Adjust
adjust.com
AdWyse
adwyse.caSide by side
| Figure | Adjust | AdWyse |
|---|---|---|
| Price from | Free | $99.99/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 2 |
| Spec score · Marketing Attribution Software | 9.1 (#2) | 9.0 (#5) |
| Attribution | The service measures paid and organic attribution, reattribution, web activity, app-store campaigns, preinstalls and server-to-server events. | It uses UTM parameters, Facebook click IDs, Google click IDs, and Shopify landing site referrers to attribute orders. |
| Data retention | Adjust states that customer data is deleted from its database within 60 days after contract termination. | Closed-account data is scheduled for deletion or anonymization within 90 days unless legal or business retention applies. |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | The listed integrations are Shopify, Facebook Ads, Google Ads, and TikTok Ads, with TikTok marked as coming soon on the maker site. |
| Purpose | Adjust describes itself as an attribution and analytics suite for app marketers to measure, optimize, and grow app marketing across platforms. | AdWyse matches Shopify orders to ad campaigns to show actual revenue and ROAS. |
| Reporting | Datascape brings marketing data together with reporting, visualizations, dashboards, and performance metrics. | The product offers campaign performance dashboards, email reports, and performance alerts. |
| Security | Adjust says customer data at rest is encrypted using AES256 and data in transit is protected with HTTPS via TLS and Perfect Forward Secrecy. | The privacy policy lists SSL/TLS transmission encryption, encrypted storage, database row-level security, and access controls among its safeguards. |
| Support | Base clients receive English email-only support and the Help Center; broader support is described as available in 25 languages. | The Shopify App Store listing says app support is provided by Argora. |
| What it does | Adjust is a measurement and analytics suite for app marketers covering attribution, reporting, optimization and fraud protection. | AdWyse links Shopify orders to the advertising campaigns that generated them and reports revenue-based ROAS. |
Plans
In their own words
Adjust
Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.
AdWyse
AdWyse attributes Shopify orders to advertising campaigns to show revenue and return on ad spend (ROAS) for Shopify merchants. It uses UTM parameters, Facebook and Google click IDs, and Shopify landing site referrers for attribution. The service says Shopify server-side webhooks let it track orders without browser privacy restrictions affecting tracking. Reporting includes campaign dashboards, email reports, and performance alerts; Claude AI analyzes campaign data and suggests campaigns to pause, scale, or optimize. Listed integrations are Shopify, Facebook Ads, and Google Ads through webhooks or OAuth. TikTok tracking is described as coming soon. The Free plan costs nothing and includes one ad account, 100 tracked orders per month, 30 days of history, and a basic ROAS dashboard. Pro costs $99.99 a month, billed every 30 days, with unlimited ad platform connections, full attribution tracking, real-time ROAS calculations, custom date ranges, email reports, and alerts. Pro includes a 7-day free trial. The privacy policy says AdWyse does not sell personal information or share order or campaign data with other users.