Adjust vs AppWatch
Adjust
adjust.com
AppWatch
appwatch.devSide by side
| Figure | Adjust | AppWatch |
|---|---|---|
| Price from | Free | €9.99/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · Mobile App Analytics Software | 9.1 (#6) | 8.4 (#15) |
| Data retention | Adjust states that customer data is deleted from its database within 60 days after contract termination. | The privacy policy says metric snapshots are retained while an account is active and account deletion is permanent and processed within seven days. |
| Security | Adjust says customer data at rest is encrypted using AES256 and data in transit is protected with HTTPS via TLS and Perfect Forward Secrecy. | The privacy policy says API credentials and private keys are encrypted at rest with AES-256-GCM and authentication tokens are short-lived JWTs sent over HTTPS. |
| Support | Base clients receive English email-only support and the Help Center; broader support is described as available in 25 languages. | The help page invites users to email [email protected] and says the team will get back to them within 24 hours. |
Plans
In their own words
Adjust
Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.