Adjust vs Improvely
Adjust
adjust.com
Improvely
improvely.comSide by side
| Figure | Adjust | Improvely |
|---|---|---|
| Price from | Free | $29/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Marketing Attribution Software | 9.1 (#2) | 8.0 (#17) |
| API | Public APIs include reporting, partner ad spend, blocklist, campaign, app automation, device, server-to-server and TrueLink deep-link APIs. | Improvely provides a developer API for custom tracking, with documented endpoints for projects, links, conversions, users, and permissions. |
| Data retention | Adjust states that customer data is deleted from its database within 60 days after contract termination. | Reports and visitor activity history are available for up to two years, after which older data is periodically deleted. |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | Its documentation lists integrations for WooCommerce, Shopify, Volusion, BigCommerce, and MailChimp. |
| Plan limits | Base is free and includes up to 1,500 monthly attributions for up to 12 months; Core and Enterprise pricing is offered through contact sales. | Plans limit tracked visits each month, but the pricing page says there is no limit on tracked websites or campaigns. |
| Support | Base clients receive English email-only support and the Help Center; broader support is described as available in 25 languages. | The maker lists [email protected] as its support contact and provides a knowledge base. |
Plans
Improvely
- Freelancer$29 a month
- Startup$79 a month
- Small Agency$149 a month
- Large Agency$299 a month
In their own words
Adjust
Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.