Adjust vs Northbeam
Adjust
adjust.com
Northbeam
northbeam.ioSide by side
| Figure | Adjust | Northbeam |
|---|---|---|
| Price from | Free | $1,500/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Ad Analytics | 9.1 (#1) | 7.7 (#13) |
| Spec score · Marketing Attribution Software | 9.1 (#2) | 7.7 (#21) |
| Spec score · Conversion Tracking | 9.1 (#2) | 7.7 (#13) |
| Attribution | The service measures paid and organic attribution, reattribution, web activity, app-store campaigns, preinstalls and server-to-server events. | Its MTA product uses first-party data and machine learning and offers flexible lookback windows, attribution models, and accounting modes. |
| Founded | 2012 | 2019 |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | Northbeam says it offers native and custom integrations and is continually adding more; the integrations page describes connections to ad platforms. |
| Security | Adjust says customer data at rest is encrypted using AES256 and data in transit is protected with HTTPS via TLS and Perfect Forward Secrecy. | Northbeam says customer data is logically separated, encrypted at rest and in transit, and its platform footprint is mostly on Google Cloud Platform. |
| Support | Base clients receive English email-only support and the Help Center; broader support is described as available in 25 languages. | The company directs customers to its knowledge base for support resources and lists [email protected] for support contact. |
Plans
Northbeam
- Starter$1,500 a month
- Professional$3,500 a month
- EnterprisePriced on request
- GrowthPriced on request
In their own words
Adjust
Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.