Adjust vs Open Attribution

Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.

Open Attribution is an open-source advertising attribution platform for app and game developers who want to keep control of their advertising data. Its pipelines retain raw data and aggregate it for analytics and dashboard queries. Users can select attribution models, including multi-touch and CTV, and the MMP dashboard covers permissions, apps, network settings, and campaign analytics. Data can be exported or connected to other BI tools without proprietary restrictions. The project says self-hosting keeps advertising data on the customer’s own servers rather than under third-party control. Listed platforms are Android, iOS, and self-hosted deployment. The free Alpha plan is self-hosted and includes open-source access, raw data access, and community support. Open Attribution is in very early alpha, under construction, and not yet ready; the project advises contacting it before production use. Hosted Indie and Business plans are planned but unavailable. Business is listed at $0.01 per monthly active user per month. Community contact is available through Discord and [email protected].