Adjust vs Windsor.ai
Adjust
adjust.com
Windsor.ai
windsor.aiSide by side
| Figure | Adjust | Windsor.ai |
|---|---|---|
| Price from | Free | $19/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 16 |
| Spec score · Ad Analytics | 9.1 (#1) | 8.3 (#6) |
| Spec score · Conversion Tracking | 9.1 (#2) | 8.3 (#8) |
| API | Public APIs include reporting, partner ad spend, blocklist, campaign, app automation, device, server-to-server and TrueLink deep-link APIs. | The Connectors API accepts an API key through the api_key query parameter and exposes connector data over HTTPS. |
| Automation | Adjust offers automated bidding, budgeting, allocation rules, anomaly detection and alerts. | Its connectors support scheduled syncs, schema matching, and incremental loading. |
| Company | Adjust says it was founded in 2012 and is an AppLovin company. | Windsor.ai says its founder Niklas Kolster founded the company in Zurich in 2017. |
| Data retention | Adjust states that customer data is deleted from its database within 60 days after contract termination. | The company says connector memory data is kept for up to 24 hours and disk cache is deleted after at least 20 days without access, for a maximum retention period of about three weeks. |
| Founded | 2012 | LinkedIn lists Windsor.ai as founded in 2017. |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | The connector directory lists sources including Google Ads, Google Analytics 4, HubSpot, Salesforce, Shopify, TikTok Ads, and Facebook Ads. |
| Rating on Capterra | 4.2 out of 5 from 26 reviews. | 0.0 out of 5 from 0 reviews. |
| Rating on G2 | 4.5 out of 5 from 405 reviews. | 4.4 out of 5 from 90 reviews. |
| Rating on Trustpilot | 2.0 out of 5 from 11 reviews. | 3.5 out of 5 from 79 reviews. |
| SDK licence | Adjust describes its attribution SDK as open source; the Android SDK is distributed under the MIT licence. | The public pywindsorai GitHub repository is licensed under MIT. |
| SDKs | Developer documentation lists SDK integrations for iOS, Android, Unity, React Native, Flutter, Windows, Cordova, Cocos2d-x and several game or hybrid frameworks. | Windsor.ai publishes a Python client named pywindsorai and an R package named windsoraiR. |
| Security | Adjust says customer data at rest is encrypted using AES256 and data in transit is protected with HTTPS via TLS and Perfect Forward Secrecy. | Windsor Group AG says it completed a SOC 2 Type II audit and processes personal data in compliance with UK GDPR and EU GDPR. |
| Support | Base clients receive English email-only support and the Help Center; broader support is described as available in 25 languages. | All plans include live chat support; the support options also include documentation, ticket submission, a community portal, and YouTube resources. |
| What it does | Adjust is a measurement and analytics suite for app marketers covering attribution, reporting, optimization and fraud protection. | Windsor.ai is a no-code ELT/data-integration service that connects 350+ sources to BI tools, warehouses, spreadsheets and AI chats. |
Plans
Windsor.ai
- Forever FreeFree
- FreeFree
- Free (30-day trial)Free
- Basic annual$19 a month
- Basic$23 a month
- Standard annual$99 a month
- Standard$118 a month
- Basic$228 a year
- Plus annual$249 a month
- Plus$299 a month
In their own words
Adjust
Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.
Windsor.ai
Windsor.ai transfers data between services through no-code ELT/ETL connectors, with more than 350 sources and destinations such as BI tools, spreadsheets, warehouses, and AI chats. Its connectors support scheduled syncs, schema matching, and incremental loading. Listed sources include Google Ads, Google Analytics 4, HubSpot, Salesforce, Shopify, TikTok Ads, and Facebook Ads; destinations include Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, Tableau, PostgreSQL, and MySQL. Windsor MCP connects Windsor.ai data to ChatGPT, Claude, and Copilot for analysis. The service is available on the web and through an API. A free plan and 30-day trial are listed; paid pricing is noted from $19/mo (annual). After the trial, Forever Free includes one user, one data source, and one account, and excludes scheduled sync backfills. The API limit is 600 requests per minute and 10,000 per day. Windsor.ai says it completed a SOC 2 Type II audit and encrypts customer data at rest and in transit.