Adobe Analytics vs Mode
Adobe Analytics
business.adobe.comMode
mode.comSide by side
| Figure | Adobe Analytics | Mode |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 8 | 4 |
| Spec score · Data Analytics Software | 8.9 (#3) | 8.5 (#11) |
| Founded | 1982 | 2013 |
| Free plan | No | Yes |
| Headquarters | San Jose, California, USA | San Francisco, California, United States |
| Integrations | Adobe Analytics integrates with Adobe Experience Platform and Adobe Customer Journey Analytics and connects with other Experience Cloud products. | Official integrations include dbt freshness, GitHub sync, Excel, Google Sheets, local file uploads, semantic layers, Slack and webhooks. |
| Limit: learning curve | Reviewers frequently describe Adobe Analytics as difficult for new users and requiring substantial training or specialist expertise. | Reviewers report that nontechnical users often need instruction and that advanced filtering, drilldowns and report organization can be difficult. |
| Rating on Capterra | 4.5 out of 5 from 237 reviews | 4.6 out of 5 from 89 reviews |
| Rating on G2 | 4.2 out of 5 from 1,212 reviews | 4.5 out of 5 from 330 reviews |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 487 reviews | 4.6 out of 5 from 6 ratings |
| Rating on GetApp | 4.5 out of 5 from 237 reviews | 4.6 out of 5 from 89 reviews |
| Rating on Software Advice | 4.5 out of 5 from 237 reviews | 4.6 out of 5 from 89 reviews |
| Rating on TrustRadius | 8.2 out of 10 from 1,011 reviews | 8.1 out of 10 from 18 reviews and ratings |
| System requirements | Browser-based Analytics requires a current stable version of Edge, Chrome, Firefox or Safari and a valid license. | Supported Bridge hosts include macOS 10.11 or later and Windows 10 or Windows Server 2012 R2 or later; Linux distributions are also documented. |
| What it does | Adobe Analytics collects and analyzes website, mobile-app and product-interaction data for reporting and decision making. | Mode is a collaborative analytics platform combining SQL, Python, R, visual analysis, dashboards and reporting. |
Plans
Adobe Analytics
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Digital analytics (Adobe Analytics)Priced on request
- Foundation PackPriced on request
- PrimePriced on request
- SelectPriced on request
- UltimatePriced on request
In their own words
Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights. It ingests data from websites, mobile experiences, kiosks, and streaming media, including paid and owned channels. Users can change views and fields on processed data without altering the original dataset. Analysis includes segmentation, cohort analysis, anomaly detection, and contribution analysis through AI and machine-learning services. Channel tools show visitor flow and fallout areas to examine conversion or disengagement points. Governance features provide alerts, policies, and residency controls for sensitive-data access and geographic storage requirements. Adobe lists integrations with Adobe Journey Optimizer, Adobe Target, Adobe Experience Platform, Microsoft Azure, Amazon S3, Google BigQuery, Snowflake, Microsoft Dynamics 365, and Salesforce. Developer access includes SDKs, APIs, SQL connectors, Experience Platform Web SDK, and R and Python support. The product focuses mainly on web and mobile behavior; broader cross-channel analysis is positioned for Customer Journey Analytics. Pricing is on request, with a free trial option.
Mode
Mode is a business intelligence platform that brings data teams and business teams together for analytics, from ad hoc analysis through self-serve reporting and advanced work. It offers a SQL editor with connected Python and R notebooks. Reports can combine explorable charts, output cells, and narrative text, while Visual Explorer supports browser exploration of more than 100,000 data points. Interactive dashboards provide drag-and-drop exploration, visualizations, custom themes, and scheduled runs. Teams can build internal data tools with HTML, CSS, JavaScript, APIs, parameters, and embedded reports. Listed integrations include dbt freshness, GitHub, Excel workbooks, Google Sheets, semantic layers, Slack, local file uploads, and webhooks. Mode connects to most major data warehouses but does not build SaaS-tool connectors. Studio supports up to three users and 10 MB per query. Pro lists 250 GB per month, 5 GB per query, and a three-user minimum; Enterprise requires at least 50 users. API and web access, scheduled queries, shared queries, SQL notebooks, and AI query assistance are listed. Data is encrypted with TLS 1.2 or higher in transit and AES-256 at rest.