Adobe Customer Journey Analytics vs Singular
Adobe Customer Journey Analytics
business.adobe.comSingular
singular.netSide by side
| Figure | Adobe Customer Journey Analytics | Singular |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 4 |
| Spec score · Marketing Analytics Software | 8.8 (#2) | 8.8 (#4) |
| Attribution | Includes algorithmic, rules-based, and participation attribution models for analyzing marketing touchpoints. | Its mobile attribution features include click and impression tracking, re-engagement tracking, an SDK, and SKAdNetwork support. |
| Company identity | Adobe’s LinkedIn profile lists Adobe as a public software-development company with 10,001+ employees, headquartered in San Jose, California, and founded in 1982. | LinkedIn lists the company as privately held Singular, founded in 2014, with 51–200 employees and headquarters in Palo Alto, California. |
| Founded | 1982 | 2014 |
| Headquarters | San Jose, California, USA | Palo Alto, California, United States |
| Integrations | Adobe documents integrations with Adobe Analytics, Target, Adobe Advertising, Journey Optimizer, Decision Management, and Customer AI. | Singular provides a partner integration directory with a searchable partner browser. |
| Rating on G2 | 4.2 out of 5 from 179 reviews | 4.6 out of 5 from 529 reviews |
| Rating on Gartner Peer Insights | 4.1 out of 5 from 16 ratings | 4.5 out of 5 from 10 reviews |
| Rating on GetApp | 4.6 out of 5 from 5 reviews | 4.6 out of 5 from 27 reviews |
| Reporting API | The Reporting API programmatically creates and retrieves report data using the same data and methods available in Analysis Workspace. | The Reporting API requires an API key and exposes asynchronous reports, data-availability checks, report status, filters, custom dimensions, cohort metrics and conversion metrics. |
| Security | Adobe states that Experience Platform data is encrypted in transit and at rest. | Singular states that data is encrypted at rest using AES 256 and that it supports 2FA and SSO. |
| What it does | Customer Journey Analytics unifies identity and interaction data across channels, devices, online and offline touchpoints for customer-level analysis. | Singular is a marketing measurement platform combining mobile attribution, cost aggregation, ROI analytics, marketing-data pipelines and fraud prevention. |
Plans
Adobe Customer Journey Analytics
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Adobe Customer Journey AnalyticsPriced on request
- Customer Journey AnalyticsPriced on request
Singular
- FreeFree
- GrowthPriced on request
- Growth$0.05, paid once
- EnterprisePriced on request
In their own words
Adobe Customer Journey Analytics
Adobe Customer Journey Analytics brings online and offline customer data together to analyze interactions across channels, devices, and time. It combines data, including CRM data, into unified profiles and supports event, profile, and lookup data. Users can adjust data views and fields in the interface. Analysis Workspace provides drag-and-drop analysis across data sets without requiring SQL. Built-in AI can generate insights and captions, create presentation-ready slides, and support natural-language queries. Attribution options include algorithmic, rules-based, and participation models for examining marketing touchpoints. The product can also structure LLM prompts, responses, and conversations into signals such as sentiment, intent, and engagement patterns. It runs on Adobe Experience Platform, where usage policies, sensitivity labels, role-based permissions, and policy alerts apply; Adobe states that platform data is encrypted in transit and at rest. Available capabilities include real-time data refresh, custom dashboards, CRM reporting, pipeline tracking, budgeting, forecasting, scenario planning, ROI reporting, event tracking, conversion funnels, and ecommerce tracking. It is available through web and API. Adobe offers a free-trial option but does not specify its duration; pricing is available on request.