Adobe Journey Optimizer B2B Edition vs Mautic
Adobe Journey Optimizer B2B Edition
business.adobe.com
Mautic
mautic.orgSide by side
| Figure | Adobe Journey Optimizer B2B Edition | Mautic |
|---|---|---|
| Price from | — | €247.50/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 1 | 5 |
| Spec score · Marketing Automation - B2B Software | 7.9 (#9) | 8.7 (#7) |
| Spec score · Marketing Automation Software | 7.8 (#62) | 9.2 (#4) |
| Audience | Adobe describes the product as supporting marketing and sales teams, including marketers, business development representatives, data analysts, and operational administrators. | Mautic was launched to provide powerful marketing automation tools to small and medium-sized businesses and now serves marketers from freelancers to enterprises and universities. |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Its forms can be embedded on landing pages, websites, applications and popup modals. |
| Integrations | Adobe lists integrations with Marketo Engage, Real-Time CDP, Customer Journey Analytics B2B Edition, Brand Concierge, and Experience Manager Assets. | Mautic offers CRM and SMS integrations, webhooks, a plugin marketplace, and a REST API for custom integrations. |
| Lead scoring | Yes | Point scoring helps prioritize leads and provides a central contact overview. |
| Support | Adobe’s product page links to Experience Cloud support, community forums, and development resources. | Mautic directs users to forums for troubleshooting and offers partners for hosting, support, training and consultancy. |
Plans
Adobe Journey Optimizer B2B Edition
- Adobe Journey Optimizer B2B EditionPriced on request
Mautic
- Mautic Essential€247.50 a month
- Mautic Professional€1,237 a month
- Mautic EnterprisePriced on request
- Download (self-host)Free
- Mautic TrialFree
In their own words
Adobe Journey Optimizer B2B Edition
Adobe Journey Optimizer B2B Edition has no write-up on Specifiction yet; its figures are above.
Mautic
Mautic is an open-source marketing automation suite for email campaigns, lead management, and customer journeys. Its drag-and-drop tools support personalized and A/B-tested marketing or transactional emails, landing pages, and campaign design. Marketers can score leads, collect information with forms, organize contact profiles by funnel stage, and gather multichannel data. Integrations include CRM and SMS services, webhooks, plugins, and a REST API. Mautic can run on a user's own server or hosting, with configurable tracking controls, IP anonymization, and cleanup tasks intended to support privacy requirements such as GDPR and CCPA. The free self-hosted download requires familiarity with CLI, web-server configuration, databases, PHP, and cron jobs; Mautic recommends a virtual private or dedicated server rather than cheap shared hosting. Managed hosting includes maintenance, updates, and security patches. A 14-day trial is available without a credit card. The listed Essential managed plan costs €247.50 a month when billed annually, or 275 EUR per month when billed quarterly. Professional starts at €1,237 a month.