Adobe Marketo Engage vs Customer.io
Adobe Marketo Engage
business.adobe.com
Customer.io
customer.ioSide by side
| Figure | Adobe Marketo Engage | Customer.io |
|---|---|---|
| Price from | — | $100/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 7 | 3 |
| Spec score · Marketing Automation Software | 8.2 (#38) | 7.5 (#84) |
| Spec score · Campaign Management | 8.1 (#10) | 7.5 (#16) |
| Spec score · Nonprofit Marketing Software | 8.1 (#11) | 7.5 (#18) |
| Spec score · All-in-One Marketing Platform | 8.2 (#13) | 7.5 (#20) |
| Spec score · Lead Nurturing Software | 8.1 (#16) | 7.5 (#22) |
| Spec score · Email Automation | 8.2 (#14) | 7.5 (#20) |
| CRM integrations | native | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 1982 | 2012 |
| Free plan | No | No |
| Headquarters | San Jose, California, USA | Beaverton, Oregon, United States |
| Lead Scoring | The platform provides sophisticated lead scoring for identifying engaged prospects. | Yes |
Plans
Adobe Marketo Engage
- GrowthPriced on request
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Marketo Engage PrimePriced on request
- Marketo Engage SelectPriced on request
- Marketo Engage UltimatePriced on request
Customer.io
- Essentials$100 a month
- Premium$1,000 a month
- EnterprisePrice not published
In their own words
Adobe Marketo Engage
Adobe Marketo Engage is a paid, enterprise marketing automation solution for personalized buyer engagement, pipeline activity, and revenue growth. It runs through web and API access and includes email automation, customer journeys, lead scoring, lead capture forms, and native CRM integrations. Campaigns can span email, web, mobile, chat, events, webinars, and digital advertising. Multi-step programs can respond to customer behavior and changing data, while AI supports campaign creation, copy, subject lines, images, and operational workflows. Teams can capture, enrich, and update customer profiles, partition data for different teams, and align sales and marketing through synchronized systems. Dashboards, customizable reports, and multi-touch attribution cover campaign impact. Four plans are listed: Growth, Select, Prime, and Ultimate. Growth supports 10 users and 20,000 daily API calls; the other plans support 25 users and 50,000 daily calls. Pricing is on request, and there is no free plan.
Customer.io
Customer.io has no write-up on Specifiction yet; its figures are above.