Adobe Marketo Engage vs Givingtech
Adobe Marketo Engage
business.adobe.com
Givingtech
givingtech.orgSide by side
| Figure | Adobe Marketo Engage | Givingtech |
|---|---|---|
| Price from | — | £58.33/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Nonprofit Marketing Software | 8.1 (#11) | 8.7 (#6) |
| Campaigns | It supports planning, executing, and measuring personalized omnichannel campaigns, including batch email, automated nurture, and multistep campaigns. | The platform offers customizable crowdfunding and peer-to-peer campaign templates. |
| Founded | 1982 | 2009 |
| Integrations | Adobe says it has prebuilt integrations with hundreds of CRM, data, channel, AI, LLM, and content tools, including Salesforce, Microsoft Dynamics, and Veeva. | The maker lists a native Salesforce app and Zapier integration and says donation data can sync with Salesforce, HubSpot, Raiser's Edge, and Bloomerang. |
| Purpose | Adobe describes Marketo Engage as an AI-powered enterprise marketing automation solution for personalized buyer engagement, pipeline, and revenue growth. | Givingtech is an all-in-one fundraising platform for nonprofits, foundations, and donor-advised funds. |
| Support | Support options include Premier Support, an online knowledge base and case submission, product documentation, training, and community support. | The maker offers live chat and says its team provides human support during setup and ongoing platform use. |
Plans
Adobe Marketo Engage
- GrowthPriced on request
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Marketo Engage PrimePriced on request
- Marketo Engage SelectPriced on request
- Marketo Engage UltimatePriced on request
Givingtech
- GivingGlobal FreeFree
- Givingtech PlatformFree
- GivingGlobal Starter£700 a year
- GivingGlobal Professional£2,500 a year
In their own words
Adobe Marketo Engage
Adobe Marketo Engage is a paid, enterprise marketing automation solution for personalized buyer engagement, pipeline activity, and revenue growth. It runs through web and API access and includes email automation, customer journeys, lead scoring, lead capture forms, and native CRM integrations. Campaigns can span email, web, mobile, chat, events, webinars, and digital advertising. Multi-step programs can respond to customer behavior and changing data, while AI supports campaign creation, copy, subject lines, images, and operational workflows. Teams can capture, enrich, and update customer profiles, partition data for different teams, and align sales and marketing through synchronized systems. Dashboards, customizable reports, and multi-touch attribution cover campaign impact. Four plans are listed: Growth, Select, Prime, and Ultimate. Growth supports 10 users and 20,000 daily API calls; the other plans support 25 users and 50,000 daily calls. Pricing is on request, and there is no free plan.
Givingtech
Givingtech is a fundraising platform for nonprofits, foundations, and donor-advised funds, with tools for managing donors, campaigns, and donations. Its CRM tracks unlimited contacts, donation histories, insights, segments, and relationships. Organizations can publish branded, embeddable forms that accept 40 currencies, recurring gifts, and SmartSums. Campaign options include peer-to-peer fundraising, milestones, matching gifts, auctions, and donation drives. Email tools support newsletters, campaigns, and automated follow-ups for unlimited donors through Amazon SES. Payments include major cards, PayPal, Apple Pay, Google Pay, Bit, and ACH; funds go to the organization’s Stripe or PayPal account. Zapier and API access are available, and the service says it can sync with Salesforce, HubSpot, Raiser's Edge, and Bloomerang. GivingGlobal supports fundraising with local tax-deductible receipts in 35 countries. The plan is free, with no monthly, setup, or per-user fees. When donations are raised, the standard platform fee is 2.9%, plus credit-card fees from 1.5% + 30¢ when donors do not cover them.