Adobe Workfront vs Opal
Adobe Workfront
business.adobe.com
Opal
workwithopal.comSide by side
| Figure | Adobe Workfront | Opal |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · Marketing Planning Software | 8.2 (#7) | 7.3 (#12) |
| Spec score · Marketing Project Management Software | 8.2 (#10) | 7.4 (#17) |
| Audience | Adobe positions Workfront for enterprise project management, cross-functional teams, marketing organizations, and agencies managing client work. | Opal describes its platform as purpose-built for enterprise marketing organizations and brand builders. |
| Founded | 1982 | 2011 |
| Headquarters | San Jose, California, USA | Portland, Oregon, United States |
| Support | Adobe's package comparison lists education and support across Select, Prime, and Ultimate, including Experience League access and critical-issue support. | Opal describes dedicated customer success and support teams and offers a change-management playbook for enterprise adoption. |
Plans
Adobe Workfront
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
In their own words
Adobe Workfront
Adobe Workfront is paid work management software for planning, tracking, and managing work across teams and departments. Workfront Planning links planning with execution records and provides shareable calendar and timeline views. Teams can handle project intake, requests, custom forms, and agile or hybrid work. Templates standardize projects, while review-stage automation and process automations can be built without a developer team. Digital proofing and approval workflows support reviews, including Frame.io integration. Dashboards and report widgets provide reporting, with exports to data lakes or business-intelligence tools. Adobe integrations include Experience Manager Assets, Creative Cloud, Adobe Express, Frame.io, and GenStudio for Performance Marketing. Workfront Fusion adds low-code connectors for Slack, Microsoft Teams, Figma, and public-API services. Mobile apps support tasks, projects, proofs, approvals, requests, and timesheets on iOS and Android. Pricing is on request, and no free plan is listed.
Opal
Opal is a visual platform for enterprise marketing teams to plan campaigns and content and connect strategy to execution. Teams can link strategic plans with campaigns, content, and initiatives in market to see how activity supports priorities. Gem AI answers questions about marketing work in context and can draft copy, adapt ideas for channels, translate content, and identify brand drift. Opal says customer data is not used to train the model, and organizations can connect a frontier LLM of their choice. Listed integrations include Jira, Adobe Workfront, Wrike, Asana, Airtable, Smartsheet, Google Forms and Sheets, Frame.io, Slack, Sprout Social, Sprinklr, and Khoros; API endpoints support custom connections. The platform includes approval workflows, a content calendar, creative proofing, and limited guest access. Opal lists AES-256 encryption at rest, TLS 1.2+ in transit, role-based access, enforced two-factor authentication, and SAML single sign-on. It is multi-tenant cloud by default, with a single-tenant deployment option. Pricing is on request.