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SPECIFICTION
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Opal

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Spec score 7.3 #12 of 20 in Marketing Planning Software

What it is

Opal is a visual platform for enterprise marketing teams to plan campaigns and content and connect strategy to execution. Teams can link strategic plans with campaigns, content, and initiatives in market to see how activity supports priorities. Gem AI answers questions about marketing work in context and can draft copy, adapt ideas for channels, translate content, and identify brand drift. Opal says customer data is not used to train the model, and organizations can connect a frontier LLM of their choice. Listed integrations include Jira, Adobe Workfront, Wrike, Asana, Airtable, Smartsheet, Google Forms and Sheets, Frame.io, Slack, Sprout Social, Sprinklr, and Khoros; API endpoints support custom connections. The platform includes approval workflows, a content calendar, creative proofing, and limited guest access. Opal lists AES-256 encryption at rest, TLS 1.2+ in transit, role-based access, enforced two-factor authentication, and SAML single sign-on. It is multi-tenant cloud by default, with a single-tenant deployment option. Pricing is on request.

Spec sheet

Product
Opal is a visual platform for marketing teams to plan campaigns and content and connect strategy to execution.Read 7 Oct 2026 · workwithopal.com
Audience
Opal describes its platform as purpose-built for enterprise marketing organizations and brand builders.Read 7 Oct 2026 · workwithopal.com
Deployment
Opal is a multi-tenant cloud platform by default and offers a single-tenant deployment option for customers requiring dedicated data isolation.Read 7 Oct 2026 · workwithopal.com
API
Opal says its API endpoints support connections to a customer's tech stack and can be used to build custom integrations.Read 7 Oct 2026 · workwithopal.com
Integrations
Listed integrations include Jira, Adobe Workfront, Wrike, Asana, Airtable, Smartsheet, Google Forms and Sheets, Frame.io, Slack, Sprout Social, Sprinklr, and Khoros.Read 7 Oct 2026 · workwithopal.com
Compliance
Opal says its Security Management System meets ISO 27001:2022 and ISO 27701:2019 standards and has been reviewed against the SOC 2 assessment.Read 7 Oct 2026 · workwithopal.com
Support
Opal describes dedicated customer success and support teams and offers a change-management playbook for enterprise adoption.Read 7 Oct 2026 · workwithopal.com
Headquarters
Portland, Oregon, United StatesRead 28 Sep 2026 · workwithopal.com
Founded
2011Read 28 Sep 2026 · workwithopal.com
AI data use
Opal says customer data is never used to train the model and organizations can connect a frontier LLM of their choice.Read 7 Oct 2026 · workwithopal.com
Campaign planning
Opal connects strategic plans to in-market campaigns, content, and initiatives so teams can see how execution supports priorities.Read 7 Oct 2026 · workwithopal.com
Contact
Opal lists the phone number (800) 823-4973 and the general inquiry email [email protected].Read 7 Oct 2026 · workwithopal.com
Encryption and access
Opal lists AES-256 encryption at rest, TLS 1.2+ in transit, role-based access controls, enforced two-factor authentication, and SAML single sign-on support.Read 7 Oct 2026 · workwithopal.com
Gem AI
Gem answers questions about marketing work in context and can draft copy, adapt ideas across channels, translate content, and identify brand drift.Read 7 Oct 2026 · workwithopal.com
Hosting regions
Opal says its infrastructure is hosted in US-West regions, with Frankfurt hosting available for EU-based customers.Read 7 Oct 2026 · workwithopal.com
Service commitment
Opal states a standard 99.9% uptime commitment for enterprise customers, with specific commitments negotiable by contract.Read 7 Oct 2026 · workwithopal.com

Plans and prices

Enterprise Priced on request Enterprise demo or talk to sales; pricing not listed Read 7 Oct 2026 · workwithopal.com

Every Opal plan and price →

Strong points and limits

Strong points

  • Links strategic plans to campaign execution.
  • Gem AI can draft and adapt content.
  • API supports custom integrations.
  • Offers a single-tenant deployment option.
  • Lists encryption and access controls.

Limits

  • Pricing is available on request.
  • Guest access is limited.
  • Frankfurt hosting is available for EU-based customers; default hosting is US-West.

Who it suits

Opal is aimed at enterprise marketing organizations and brand builders coordinating campaigns and content. Its integrations and API may suit teams connecting marketing work to an existing technology stack.

Verdict

Opal brings planning, content workflows, and contextual AI into a platform aimed at enterprise marketing teams. Pricing is on request, and deployment can be multi-tenant cloud or single-tenant.

Where Specifiction places it

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