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Annum

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Spec score 9.1 #1 of 24 in Content Calendar Software

What it is

Annum is web-based integrated marketing planning software that brings campaigns, channels, content, and online and offline tactics into a shared calendar. Its timeline or flow view can show several months week by week and expand to a year or longer. Planners can enter expenses for individual tactics and review budget summaries across channels. Calendars of Interest include holidays, cultural observances, consumer spending events, and predicted email performance insights for B2B and B2C. The Starter plan includes 10 users, one unified calendar, unlimited channels and tactics, and a five-year historical archive. It costs $99 a month billed annually; monthly subscriptions are $116 per month. Annum also offers Advanced and Enterprise plans, with integration fees depending on customer requirements. A 14-day trial provides one calendar or plan and up to 10 seats, requires no credit card, and includes live onboarding training on request. The app is designed for laptop use, not tablets or smartphones.

Spec sheet

What it does
Annum combines campaigns, channels, content, and online and offline tactics into one integrated marketing planning calendar.Read 14 Oct 2026 · annumplanning.com
Purpose
Annum is integrated marketing planning software that brings campaigns, channels, content, and online and offline tactics into one calendar view.Read 5 Oct 2026 · annumplanning.com
Intended users
Annum says it serves teams ranging from a single marketer to larger enterprises with multiple independent business units, and supports collaboration with external agency partners.Read 5 Oct 2026 · annumplanning.com
Integrations
Annum advertises bidirectional synchronization with project-management, production, and measurement applications through Workato connectors.Read 14 Oct 2026 · annumplanning.com
Security
Annum’s terms say it works to protect account security but cannot guarantee that unauthorized third parties will not defeat its security measures.Read 5 Oct 2026 · annumplanning.com
Privacy
Annum’s privacy policy says it will not rent or sell user-entered content, and generally will not disclose it without consent except in specified circumstances.Read 5 Oct 2026 · annumplanning.com
Support
Starter includes email support without chatbots, while the maker also offers onboarding, training, premium support, and strategic services as add-ons.Read 14 Oct 2026 · annumplanning.com
Founded
2020Read 28 Sep 2026 · annumplanning.com
API availability
GetApp lists API as a feature but shows zero user ratings for it; Annum's own integration page describes Workato-managed connections rather than a public API.Read 14 Oct 2026 · getapp.com
Budget management
Annum supports annual budgets plus tactic-level estimates and actuals that roll up by channel, tactic type, and month.Read 14 Oct 2026 · annumplanning.com
Budgeting
Users can enter tactic-level expenses and view budget summaries across channels while planning.Read 5 Oct 2026 · annumplanning.com
Calendar events
Admins can activate holiday, observance, seasonal spending, hashtag, ADL, United Nations, and email-performance calendars, or add public iCal feeds.Read 14 Oct 2026 · annumplanning.com
Calendars and insights
Calendars of Interest provide holidays, cultural observances, consumer spending events, and predicted B2B and B2C email performance insights.Read 5 Oct 2026 · annumplanning.com
Cancellation limit
Cancellation requests must arrive 30 days before the billing-cycle end, and prepaid fees are non-refundable without prorated refunds.Read 14 Oct 2026 · annumplanning.com
Company funding
Crunchbase categorizes Annum as private, pre-seed, and shows one pre-seed funding round with the amount obscured.Read 14 Oct 2026 · crunchbase.com
Company legal name
Crunchbase identifies the company as Annum LLC and lists Patty Radford Henderson as founder and CEO.Read 14 Oct 2026 · crunchbase.com
Company news and programs
LinkedIn lists participation in the UST gBETA Accelerator, Launch Minnesota Innovation Grant, U of M Discovery Launchpad Incubator, and MN Cup Semifinalist High Tech Division.Read 14 Oct 2026 · linkedin.com
Documentation
The help center provides role-specific guides for Account Owners, Admins, Contributors, and Viewers, plus instructions for budgets, channels, calendars, exports, plans, tags, and performance data.Read 14 Oct 2026 · annumplanning.com
Enterprise calendars
Enterprise plans provide Lead and Nested calendars so business-unit plans can roll up into an overarching enterprise view.Read 14 Oct 2026 · annumplanning.com
Exports
Calendar views can be exported as PDFs through the browser print function, and plans for a specified date range can be exported as CSV files.Read 5 Oct 2026 · annumplanning.com
Historical archive
Starter includes a historical plan archive reaching five years, while the product describes a perpetual calendar for reviewing past activity.Read 14 Oct 2026 · annumplanning.com
Integration breadth
The maker says Workato enables connections to more than 10,000 applications, including Asana, Airtable, ClickUp, HubSpot, Monday, Smartsheet, Trello, Workfront, and Wrike.Read 14 Oct 2026 · annumplanning.com
Integration costs
Managed integrations have a one-time setup fee and an annual fee for maintenance and allotted data usage; pricing depends on customer requirements.Read 5 Oct 2026 · annumplanning.com
Integration implementation
Integrations are offered as a managed service with a one-time setup fee plus an annual maintenance and data-usage fee.Read 14 Oct 2026 · annumplanning.com
Licence
The terms grant a limited, non-exclusive, non-transferable, revocable license and state that Annum owns or controls the software content, indicating proprietary rather than open-source software.Read 14 Oct 2026 · annumplanning.com
Limit: budgeting and project management
A G2 reviewer says budgeting and project-management capabilities feel limited for complex planning and asks for stronger spend tracking and workflow tools.Read 14 Oct 2026 · g2.com
Limit: reporting and analytics
Reviewers asked for integrations with reporting or analytics platforms and for downloadable budget information.Read 14 Oct 2026 · g2.com
Limit: search and channel controls
G2 reviewers requested a tactic search bar and a way to unselect one channel at a time.Read 14 Oct 2026 · g2.com
Planning views
Its timeline or flow view can show multiple months by week and expand to a full year or more.Read 5 Oct 2026 · annumplanning.com
Platform limitation
The Annum app says it is not supported on tablets or smartphones and was designed for laptop use.Read 5 Oct 2026 · annumapp.com
Praise: collaboration
Reviewers say the shared calendar improves alignment across marketing, PR, digital, social, events, creative, and external partners.Read 14 Oct 2026 · g2.com
Praise: cross-channel visibility
Reviewers praise seeing multiple initiatives, campaigns, strategies, and tactics together and replacing scattered spreadsheets with one shared view.Read 14 Oct 2026 · g2.com
Praise: ease of use
G2 reviewers repeatedly describe Annum as intuitive, simple to learn, streamlined, and easy to reorganize through calendar views.Read 14 Oct 2026 · g2.com
Privacy practices
The privacy policy says Annum collects contact, usage, device, and user-entered information and may use aggregated content to improve services.Read 14 Oct 2026 · annumplanning.com
Rating on Capterra
4.8 out of 5 from 4 reviewsRead 14 Oct 2026 · capterra.com
Rating on G2
4.9 out of 5 from 15 reviewsRead 14 Oct 2026 · g2.com
Rating on GetApp
4.8 out of 5 from 4 reviewsRead 14 Oct 2026 · getapp.com
Security statement
Annum says it works to protect account security but does not guarantee that unauthorized parties cannot defeat its measures.Read 14 Oct 2026 · annumplanning.com
Strategic tagging
Users can connect tactics to strategy with tags and filter plans by campaign, audience segment, objective, journey phase, and other fields.Read 14 Oct 2026 · g2.com
Trial terms
The free trial lasts 14 days, includes one plan, up to 10 seats, preconfigured channels and tactic types, onboarding on request, and requires no credit card.Read 14 Oct 2026 · annumplanning.com
Unified calendar
The product provides day, month, timeline, and table planning views with cross-channel filtering.Read 14 Oct 2026 · annumplanning.com

Plans and prices

Starter $99 a month Base cost per month, billed annually at $1188; monthly subscriptions $116 per month 1 unified calendar · up to 10 seats · unlimited channels and tactics · 5-year historical archive · email support Read 14 Oct 2026 · annumplanning.com
Advanced $99 a month Base calendar cost billed annually; +$15 per Admin/Contributor seat monthly billed annually; +$5 per Viewer seat monthly billed annually Minimum 10 paid seats · custom integrations and SSO available as add-ons · month-to-month costs 15% more Read 14 Oct 2026 · annumplanning.com
Enterprise $99 a month Lead calendar base cost billed annually; +$49 per Nested calendar monthly billed annually; +$15 per Admin/Contributor seat; +$5 per Viewer seat Minimum 10 paid seats · Lead and Nested connected calendars · month-to-month costs 15% more Read 14 Oct 2026 · annumplanning.com
Advanced $99 a year Base cost for 1 unified calendar per month, billed annually; +$15 per Admin/Contributor seat per month and +$5 per Viewer seat per month, billed annually Minimum 10 paid seats · month-to-month subscriptions available at a 15% premium Read 5 Oct 2026 · annumplanning.com
Enterprise $99 a year Base cost for 1 Lead aggregating calendar per month, billed annually; +$49 per Nested calendar per month, +$15 per Admin/Contributor seat per month, and +$5 per Viewer seat per month, billed annually Minimum 10 paid seats · month-to-month subscriptions available at a 15% premium Read 5 Oct 2026 · annumplanning.com
Starter $1,188 a year Base cost per month, billed annually at $1188; monthly subscriptions: $116 per month One calendar · up to 10 seats · over 10 seats or custom integration requires Advanced Read 5 Oct 2026 · annumplanning.com

Every Annum plan and price →

Strong points and limits

Strong points

  • One calendar combines campaigns, channels, content, and tactics.
  • Timeline view can expand to a year or more.
  • Budget summaries cover expenses across channels.
  • Trial includes up to 10 seats without a credit card.
  • Plans can be exported as CSV files.

Limits

  • Not supported on tablets or smartphones.
  • Starter costs $99 a month billed annually.
  • Managed integrations have setup and annual maintenance fees.

Who it suits

Annum suits marketers and larger teams coordinating campaigns across channels, including teams working with external agency partners. Its laptop-focused design is best suited to people planning from a computer.

Annum in depth

Read the full write-up

Overview

Annum is integrated marketing planning software for bringing campaigns, channels, content, and online and offline tactics into a shared calendar. It suits marketers coordinating work across a team or business units who need to see plans and planned costs together. Its long planning horizon and tactic-level budgets are useful; the laptop-only app and integration fees are meaningful constraints.

Key features

The timeline view lays out plans by week across multiple months and can expand to a year or longer. That makes Annum a good fit for teams coordinating campaigns well ahead of launch, rather than those who only need a short-term content schedule. Users can enter expenses at the tactic level and see budget summaries across channels, tying planned activity to cost while the plan is being built.

Calendars of Interest add holidays, cultural observances, consumer spending events, and predicted B2B and B2C email performance insights. These give planners useful timing context, but teams still need to decide which events and predictions matter to their audiences.

Managed, bidirectional integrations are offered through Workato, whose connectors cover more than 10,000 applications, including Asana, Airtable, ClickUp, HubSpot, Monday, Smartsheet, Trello, Workfront, and Wrike. That breadth can help teams connect planning to existing tools, but integrations carry a one-time setup fee and an annual maintenance and data-usage fee based on customer requirements. Factor those costs into the decision rather than treating integrations as included.

Calendar views can be exported as PDFs through the browser print function, and plans for a chosen date range can be exported as CSV files. Starter includes email support; the free trial includes a live onboarding training session on request.

Pricing

Annum has no free plan. Its 14-day trial includes one calendar or plan and up to 10 seats, requires no credit card, and retains entered plans if the customer subscribes. This is enough time to evaluate a single planning workspace, but not to trial multiple calendars.

Starter costs $99 a month, billed annually at $1,188; monthly subscriptions are $116 per month. It includes 10 users, one unified calendar, unlimited channels and tactics, and a five-year historical archive. This is the clearest fit for a single team that can work within one calendar; it gets the core planning and budgeting scope without the multi-calendar structure of Enterprise.

Advanced has a base cost billed annually, with all seats paid and a minimum of 10 required; Admin/Contributor seats are $15 per seat per month. It includes a minimum of 10 users and one unified calendar. Choose it when a team needs this seat structure, but account for seat charges beyond the base cost.

Enterprise has a base cost for one Lead aggregating calendar, billed annually; Nested calendars cost $49 per month each, plus seat charges. It requires at least 10 users and includes one Lead calendar. Its structure is aimed at organizations coordinating independent business units, but nested calendars and seats add to the base cost. Advanced and Enterprise have custom pricing rather than a single all-in price.

Platforms

Annum runs on the web, but the app is designed for laptop use and is not supported on tablets or smartphones. Teams that need to review or update plans on mobile should look elsewhere.

Who it's for

Annum can serve a single marketer or a larger enterprise with multiple independent business units, and supports collaboration with external agency partners. It is strongest for teams that need a long-range, multi-channel planning calendar with costs visible at the tactic level. It is less suitable for mobile-first work or organizations that need integration costs built into a predictable plan price.

Pros and cons

Long-range planning: A timeline that can extend to a year or more helps teams coordinate campaigns beyond the near-term calendar.

Cost visibility: Tactic-level expenses and channel budget summaries connect plans to budgets while teams are planning.

Useful calendar context: Calendars of Interest combine observances and spending events with predicted email performance insights.

Integration cost uncertainty: Workato integrations have setup and recurring fees that depend on requirements, so connected workflows can raise the total cost.

No mobile support: Tablet and smartphone users cannot use the app, limiting access away from a laptop.

One-calendar trial: The 14-day trial is limited to one plan or calendar, even though it allows up to 10 seats.

Alternatives

Cohiva Campaign is a web-based paid option with a free trial and a Campaign plan from $149/mo; consider it if that plan better fits your budget or evaluation needs.

Upland Cimpl is a paid web and API option; request a demo if that platform mix matters to your team.

Sesimi uses custom licensing with preset volumes, optional add-ons, and usage-based costs for integrations, asset hosting, and compliance checks; choose it if that licensing model fits your purchasing needs.

Proof MRM offers paid web plans at $29 a month per seat for SMB and $49 a month per seat for Enterprise, billed per seat per month in an annual contract. It may suit teams comparing per-seat annual pricing.

Screendragon is a paid web and API option with custom pricing per user per month, plus a one-time setup and training fee; request a tailored quote if that structure is a better match.

Simple Asset Manager is a paid web option for small creative teams, agencies, SMEs, and enterprises.

Uptempo is another paid web option.

IntelligenceBank Marketing Operations is a paid web and extension option with custom quotes based on package, users, storage, usage, and add-ons, and includes Digital Asset Management.

For broader comparisons, see Marketing Resource Management Software, Marketing Planning Software, and Content Calendar Software.

Verdict

Annum is a strong choice for marketing teams that need a shared, long-range calendar with tactic-level costs and a path from one team to multiple business units. Choose Starter for a single-calendar workflow with 10 users; consider Advanced or Enterprise only after accounting for their seat and calendar charges. Look elsewhere if laptop-only access is a deal-breaker or if you need integration costs folded into a fixed plan price.

Verdict

Annum brings multi-channel planning, tactic-level expenses, and calendar insights into one workspace. Check the laptop limitation and integration fees against your team's needs before choosing a plan.

Where Specifiction places it

Alternatives to AnnumAll alternatives →