Best Marketing Resource Management Software in 2026
Updated
Coordinating campaigns, assets, budgets and people calls for marketing resource management software that fits the way your team plans and reviews work. The ranked entries include Cohiva Campaign, Sesimi and Proof MRM. Compare campaign and budget planning, resource planning, approval workflows and marketing asset management, as well as integrations. Free-plan availability and the starting price for paid use are also listed, so you can weigh capabilities alongside cost. The entries are ordered as a ranked best-of list; use the same criteria across options to see where their stated features differ.
12ranked
0free plans on this page
$8.25/molowest paid tier
5 Oct 2026last checked
Input list Marketing Resource Management Software 12 channels on this page · 40 of 96 spec lines stated by the makers
Ch Tool Free planPaid fromBudget planningResource planningApproval workflowsMarketing asset managementCampaign planningIntegrations Spec sheet Score
01 Annum Free planNoPaid fromnot statedBudget planningnot statedResource planningnot statedApproval workflowsnot statedMarketing asset managementnot statedCampaign planningnot statedIntegrationsnot stated 1/8spec lines stated 6.9
02 Cohiva Campaign Free plannot statedPaid fromnot statedBudget planningnot statedResource planningnot statedApproval workflowsYesMarketing asset managementnot statedCampaign planningYesIntegrationsnot stated 2/8spec lines stated 6.7
03 Upland Cimpl Free plannot statedPaid fromnot statedBudget planningNoResource planningNoApproval workflowsNoMarketing asset managementNoCampaign planningNoIntegrationsOracle, SAP, Workday, ServiceNow, Microsoft Dynamics 365, NetSuite, QuickBooks, Coupa, TELUS, Rogers, Bell 6/8spec lines stated 6.6
04 Sesimi Free plannot statedPaid fromnot statedBudget planningYesResource planningnot statedApproval workflowsYesMarketing asset managementYesCampaign planningYesIntegrationsFacebook, iStock, Unsplash, Instagram, Google Ads, Google Drive, Google Sheets, Dropbox, Jira, Shutterstock, Getty Images 5/8spec lines stated 6.5
05 Proof MRM Free planNoPaid from29/user/moBudget planningYesResource planningYesApproval workflowsYesMarketing asset managementYesCampaign planningYesIntegrationsSalesforce, Quip, Slack 8/8spec lines stated 6.4
06 Screendragon Free plannot statedPaid fromnot statedBudget planningnot statedResource planningnot statedApproval workflowsnot statedMarketing asset managementnot statedCampaign planningnot statedIntegrationsnot stated 0/8spec lines stated 6.4
07 Simple Asset Manager Free planNoPaid fromnot statedBudget planningnot statedResource planningYesApproval workflowsYesMarketing asset managementnot statedCampaign planningYesIntegrationsnot stated 4/8spec lines stated 6.4
08 Uptempo Free planNoPaid fromnot statedBudget planningnot statedResource planningnot statedApproval workflowsnot statedMarketing asset managementnot statedCampaign planningnot statedIntegrationsnot stated 1/8spec lines stated 6.4
09 IntelligenceBank Marketing Operations Free planNoPaid fromnot statedBudget planningYesResource planningnot statedApproval workflowsYesMarketing asset managementYesCampaign planningYesIntegrationsAdobe After Effects; Adobe Experience Manager; Adobe Express; Adobe Illustrator; Adobe InDesign; Adobe Photoshop; Adobe Premiere Pro; Canva; Contentful; Drupal; Figma; Getty Images; Google Chrome; Google Docs; Google Sheets; Google Slides; Microsoft Excel; Microsoft PowerPoint; Microsoft Word; Optimizely CMS; Salesforce Marketing Cloud; Salesforce Sales Cloud; Shopify; Sitecore; Sketch; Slack; Umbraco; WordPress 6/8spec lines stated 6.3
10 Aprimo Free planNoPaid fromnot statedBudget planningnot statedResource planningnot statedApproval workflowsYesMarketing asset managementnot statedCampaign planningnot statedIntegrationsnot stated 2/8spec lines stated 6.1
11 Zoho Marketing Plus Free planNoPaid fromnot statedBudget planningnot statedResource planningnot statedApproval workflowsnot statedMarketing asset managementnot statedCampaign planningnot statedIntegrationsnot stated 1/8spec lines stated 6.1
12 Simple Admation Free planNoPaid fromnot statedBudget planningnot statedResource planningYesApproval workflowsYesMarketing asset managementnot statedCampaign planningYesIntegrationsnot stated 4/8spec lines stated 5.7
Compare all 12 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Budget planning | Resource planning |
|---|---|---|---|---|---|---|---|---|
| 1 | Annum | 6.9 | No | $8.25/mo | No | — | — | — |
| 2 | Cohiva Campaign | 6.7 | No | $149/mo | — | — | — | — |
| 3 | Upland Cimpl | 6.6 | No | — | — | — | No | No |
| 4 | Sesimi | 6.5 | No | — | — | — | Yes | — |
| 5 | Proof MRM | 6.4 | No | $29/mo | No | 29 /user/mo | Yes | Yes |
| 6 | Screendragon | 6.4 | No | — | — | — | — | — |
| 7 | Simple Asset Manager | 6.4 | No | — | No | — | — | Yes |
| 8 | Uptempo | 6.4 | No | — | No | — | — | — |
| 9 | IntelligenceBank Marketing Operations | 6.3 | No | — | No | — | Yes | — |
| 10 | Aprimo | 6.1 | No | — | No | — | — | — |
| 11 | Zoho Marketing Plus | 6.1 | No | $30/mo | No | — | — | — |
| 12 | Simple Admation | 5.7 | No | — | No | — | — | Yes |
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Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
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