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Proof MRM

proofanalytics.ai

From $29/mo WebAPI
Visit proofanalytics.ai
Spec score 8.1 #4 of 19 in MRM Software

What it is

Proof MRM is marketing resource management software for coordinating campaigns, budgets, reporting, and marketing assets. Its tools cover campaign and resource planning, progress reporting, asset approvals, and automated collaboration workflows. Digital asset management is included, alongside automated analytics that can be paired with Proof’s Marketing Mix Modeling capability. Proof describes the MRM as native to Salesforce and says it integrates with Salesforce Sales Cloud, Marketing Cloud, and Data Cloud; listed integrations also include Quip and Slack. Supermetrics is identified as a data aggregation partner connecting more than 60 marketing data sources. The product is available as SaaS, though Proof says its current emphasis is on software-enabled services and packaged deliverables. The maker also says that most deals in the prior year involved customers asking Proof to operate the software for them. SMB pricing is $29 per seat per month and Enterprise pricing is $49 per seat per month, both under an annual contract. Proof GTM Manager is available through the Salesforce AppExchange.

Spec sheet

What it does
Proof MRM centralizes campaign planning, budgeting, digital assets, approvals, workflows and reporting for marketing teams.Read 15 Oct 2026 · proofanalytics.ai
Purpose
Proof MRM is described as marketing resource management software for planning, budgeting, reporting, and managing marketing campaigns.Read 29 Sep 2026 · proofanalytics.ai
Intended users
The MRM page presents the product for marketers and marketing teams seeking campaign coordination, spend visibility, and ROI reporting.Read 29 Sep 2026 · proofanalytics.ai
Founded
LinkedIn states that the company was founded in 2019.Read 15 Oct 2026 · linkedin.com
Analytics
Proof says its MRM includes automated analytics and can be paired with its Marketing Mix Modeling capability.Read 29 Sep 2026 · proofanalytics.ai
API extensibility
Proof GTM Manager synchronizes Salesforce clouds and can connect other data sources through the Salesforce API library.Read 15 Oct 2026 · proofanalytics.ai
Approval tracking
Users can record asset approvals and compare actual costs with budgeted costs.Read 15 Oct 2026 · proofanalytics.ai
Availability
The maker describes Proof GTM Manager as available through the Salesforce AppExchange.Read 29 Sep 2026 · proofanalytics.ai
Campaign planning
The product presents campaign plans, marketing activities and customer-journey touchpoints in a real-time hierarchical parent-child structure.Read 15 Oct 2026 · proofanalytics.ai
Cloud infrastructure
AWS is identified as the partner providing backend computing infrastructure for Proof analytics engines.Read 15 Oct 2026 · proofanalytics.ai
Collaborative workflow
Proof MRM integrates with Salesforce Quip so teams can collaborate inside Salesforce workflows.Read 15 Oct 2026 · proofanalytics.ai
Company headquarters
LinkedIn lists headquarters in Scottsdale, Arizona, United States.Read 15 Oct 2026 · linkedin.com
Company location discrepancy
Crunchbase lists Proof Analytics in Houston, Texas, while LinkedIn lists Scottsdale, Arizona.Read 15 Oct 2026 · crunchbase.com
Company size
LinkedIn lists Proof Causal.ai as a privately held software company with 11–50 employees.Read 15 Oct 2026 · linkedin.com
Current business model
Proof says 94% of its prior-year deals involved customers asking Proof to operate the software, so it now leads with software-enabled services and packaged deliverables while retaining a SaaS option.Read 15 Oct 2026 · proofanalytics.ai
Data integration partner
Supermetrics supplies Proof with automated data from more than 60 marketing sources.Read 15 Oct 2026 · proofanalytics.ai
Digital asset management
The product description includes digital asset management and asset approvals.Read 29 Sep 2026 · proofanalytics.ai
Implementation
Proof says typical implementation takes less than 60 days, compared with more than a year for some legacy MRM systems.Read 15 Oct 2026 · proofanalytics.ai
Implementation partners
Proof names Deloitte and Slalom as strategic implementation partners, with Slalom specifically supporting Proof MRM on Salesforce deployments.Read 15 Oct 2026 · proofanalytics.ai
Independent feature assessment
ClickUp describes automated ROI attribution, Salesforce budget integration and built-in approval workflows as Proof Analytics capabilities.Read 15 Oct 2026 · clickup.com
Legacy listed price
An older official page lists Proof MRM at $129 per seat per month with monthly contract flexibility.Read 15 Oct 2026 · proofanalytics.ai
Legal entity
Crunchbase identifies the legal name as Proof Data Corporation.Read 15 Oct 2026 · crunchbase.com
Limit: data quality dependency
ClickUp warns that forecast reliability depends heavily on robust data pipelines and clean, accessible data.Read 15 Oct 2026 · clickup.com
Limit: sparse review evidence
ClickUp reports that Proof has insufficient review volume on both G2 and Capterra for meaningful ratings.Read 15 Oct 2026 · clickup.com
Marketing-mix modeling
Proof MRM can be paired with Proof MMM or Proof CausalAI marketing-mix modeling for lifecycle performance optimization.Read 15 Oct 2026 · proofanalytics.ai
Notable news
Proof announced its $29 SMB and $49 enterprise Proof GTM Manager pricing on February 20, 2024, through a Salesforce collaboration.Read 15 Oct 2026 · proofanalytics.ai
Other integrations
Proof identifies Supermetrics as a data aggregation partner that connects more than 60 marketing data sources.Read 29 Sep 2026 · proofanalytics.ai
Owner and leadership
Crunchbase names Mark Stouse as founder, chairman and CEO.Read 15 Oct 2026 · crunchbase.com
Planning and reporting
The MRM page lists campaign planning, continuous progress reporting, and transparency into budget and asset approvals.Read 29 Sep 2026 · proofanalytics.ai
Praise: ROI analysis
The sole Gartner reviewer said the product accurately indicates where marketing budgets should be targeted instead of using a shotgun approach.Read 15 Oct 2026 · gartner.com
Praise: time savings
Gartner’s review page lists time savings as a positive outcome associated with Proof Business GPS.Read 15 Oct 2026 · gartner.com
Pricing terms
The maker lists $29 per seat per month for SMB and $49 per seat per month for Enterprise under an annual contract.Read 29 Sep 2026 · proofanalytics.ai
Product status
Proof says it still offers a SaaS option, but its current focus is software-enabled services and packaged deliverables.Read 29 Sep 2026 · proofanalytics.ai
Rating on G2
0 out of 5 from 0 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
5.0 out of 5 from 1 reviewRead 15 Oct 2026 · gartner.com
Rating on GetApp
4.0 out of 5 from 1 reviewRead 15 Oct 2026 · getapp.com
Reporting
Salesforce reporting exposes any data field, supports custom fields and can use the standard Kanban view for campaign progress.Read 15 Oct 2026 · proofanalytics.ai
Salesforce
Proof describes its MRM as native to Salesforce and says it integrates with Salesforce Sales Cloud, Marketing Cloud, and Data Cloud.Read 29 Sep 2026 · proofanalytics.ai
Salesforce architecture
Proof MRM is built natively on Salesforce Lightning and is offered through Salesforce AppExchange.Read 15 Oct 2026 · proofanalytics.ai
Salesforce integrations
Proof says its platform integrates with Salesforce Sales Cloud, Marketing Cloud and Data Cloud.Read 15 Oct 2026 · proofanalytics.ai
Support and delivery
Proof says that most of its deals in the prior year were customers asking it to run the software for them, and that it prioritized software-enabled services.Read 29 Sep 2026 · proofanalytics.ai
Workflow collaboration
The MRM page says the product supports collaboration through automated workflows.Read 29 Sep 2026 · proofanalytics.ai
Workflow scope
The maker lists customizable workflows for planning, digital-asset management, budgeting, scheduling, financial reporting and data management.Read 15 Oct 2026 · proofanalytics.ai

Plans and prices

SMB $29 a month per seat per month in annual contract SMB pricing Read 29 Sep 2026 · proofanalytics.ai
SMB $29 a month per seat per month via Salesforce AppExchange small and medium-sized businesses · Proof GTM Manager on Salesforce Read 15 Oct 2026 · proofanalytics.ai
Enterprise $49 a month per seat per month in annual contract Enterprise pricing Read 29 Sep 2026 · proofanalytics.ai
Enterprise $49 a month per seat per month Forbes Global 2000 companies at agreement time · Proof GTM Manager on Salesforce Read 15 Oct 2026 · proofanalytics.ai

Every Proof MRM plan and price →

Strong points and limits

Strong points

  • Campaign planning and resource planning are listed.
  • Automated workflows support collaboration.
  • Includes digital asset management and asset approvals.
  • Integrates with Salesforce, Quip, and Slack.

Limits

  • No free plan is listed.
  • Current focus is services and packaged deliverables.
  • Annual contract pricing starts at $29 per seat per month.

Who it suits

It suits marketers and marketing teams seeking campaign coordination, spend visibility, asset approvals, and ROI reporting. Teams using Salesforce may value its stated Salesforce integrations.

Verdict

Proof MRM combines campaign coordination, asset management, approvals, and analytics, with stated Salesforce integrations. Buyers should note the annual contract pricing and Proof’s current emphasis on software-enabled services.

Where Specifiction places it

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