Proof MRM vs Screendragon

Proof MRM is marketing resource management software for coordinating campaigns, budgets, reporting, and marketing assets. Its tools cover campaign and resource planning, progress reporting, asset approvals, and automated collaboration workflows. Digital asset management is included, alongside automated analytics that can be paired with Proof’s Marketing Mix Modeling capability. Proof describes the MRM as native to Salesforce and says it integrates with Salesforce Sales Cloud, Marketing Cloud, and Data Cloud; listed integrations also include Quip and Slack. Supermetrics is identified as a data aggregation partner connecting more than 60 marketing data sources. The product is available as SaaS, though Proof says its current emphasis is on software-enabled services and packaged deliverables. The maker also says that most deals in the prior year involved customers asking Proof to operate the software for them. SMB pricing is $29 per seat per month and Enterprise pricing is $49 per seat per month, both under an annual contract. Proof GTM Manager is available through the Salesforce AppExchange.

Screendragon is a work management platform for large agencies and brands, with tools for enterprise marketing teams to plan campaigns, manage content, align resources, and execute work. Agency features cover briefs, budgets, timelines, teams, and profitability. Configurable no-code workflows provide automated routing, dashboards, and reporting. Content operations span planning, creation, review, approval, localization, and delivery. Resource management includes capacity and demand forecasting, bookings, timesheets, and skills-based scheduling. The platform lists AI agents for operational insights, briefing, proofing, compliance, content, and resourcing. Governance features include role-based access, version control, approvals, and audit trails. Listed integrations include Aprimo, HubSpot, Google Cloud Storage, Power BI, Amazon S3, Sitecore, Ziflow, Brandfolder, Workato, and Smartsheet; 14 native integrations are listed. Screendragon is available on the web and via API, with automation rules and time tracking. Its REST API uses OAuth2, and access credentials are requested from an account manager. Pricing is on request; the custom plan also has a once-off initial set-up and training fee.