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Marketing

Best Marketing Planning Software in 2026

Campaigns, budgets, calendars, and approvals all need coordination in a marketing plan. Compared on campaign planning and marketing calendar features, these options also cover budget tracking, approval workflows, and planning reports.

  1. 01 Airtable

    Airtable suits individuals or very small teams starting on the Free plan, as well as teams building shared-workflow apps.

    From $20/mo Free plan Web · Windows · macOS · iOS
    9.5 Visit Specs
  2. 02 Annum

    Annum suits marketers and larger teams coordinating campaigns across channels, including teams working with external agency partners.

    From $8.25/mo Free trial Web · iOS · Android
    9.0 Visit Specs
  3. 03 ClickUp

    ClickUp suits teams that organize work across multiple task views and need automation, time tracking, or integrations.

    From $9/mo Free plan Windows · macOS · iOS · Android
    9.0 Visit Specs
  4. 04 Planable
    From $9/mo Free plan Web · iOS · Android · API
    8.9 Visit Specs
  5. 05 Wrike

    Wrike may suit teams that want board-based task management with automation, time tracking and guest access.

    From $10/mo Free plan Web · Windows · macOS · iOS
    8.6 Visit Specs
  6. 06 Screendragon

    Screendragon is aimed at marketers, agencies, and creative teams managing campaign, content, and resource workflows.

    From $20/mo Free trial Web · API
    8.4 Visit Specs
  7. 07 Adobe Workfront

    Workfront suits enterprise project management, cross-functional teams, marketing organizations, and agencies managing client work.

    Web · iOS · Android · API
    8.2 Visit Specs
  8. 08 Anaplan
    Web · iOS · Android · API
    8.1 Visit Specs
  9. 09 Brandsystems

    Marcom Manager is presented for marketing departments coordinating campaigns, budgets, creative production, assets and external partners.

    Web
    7.9 Visit Specs
  10. 10 Workamajig

    Workamajig is aimed at creative agencies, in-house creative teams, and marketing firms managing projects, workloads, and finances.

    From $45/mo Web · Windows · macOS · API
    7.9 Visit Specs
  11. 11 monday work management
    From $9/mo Free plan Web · Windows · macOS · iOS
    7.5 Visit Specs
  12. 12 Opal

    Opal is aimed at enterprise marketing organizations and brand builders coordinating campaigns and content.

    Web · iOS · API
    7.3 Visit Specs
  13. 13 Planful

    Planful suits finance teams bringing financial, workforce, and operational planning together.

    Web · API
    7.3 Visit Specs
  14. 14 Marmind

    Marmind suits global brands and enterprise marketing teams managing complex marketing operations, budgets, assets, workflows, and reporting.

    Web · API
    7.2 Visit Specs
  15. 15 Aprimo

    Aprimo suits teams that need to organize and retrieve varied digital assets, manage review workflows, and share content with guests.

    API
    6.9 Visit Specs
  16. 16 Uptempo

    Uptempo is aimed at enterprise marketing teams coordinating campaign plans, marketing budgets and performance data.

    Web
    6.6 Visit Specs
  17. 17 Zoho Marketing Plus

    It suits marketing teams that need web-based automation, lead management, customer journeys, and CRM connections.

    From $30/mo Web
    6.6 Visit Specs
  18. 18 Q:chi Harmoni

    Q:chi Harmoni suits marketing teams that need calendars, campaign planning, budget tracking, approval workflows, and planning reports in a browser.

    From £1,150/mo Web
    6.3 Visit Specs
  19. 19 HCL Unica Plan
    Web
    5.7 Visit Specs
  20. 20 Simple Admation

    Simple Admation suits marketing teams coordinating campaigns, creative reviews, approvals, resources, and tasks in a shared web workspace.

    Web
    5.7 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Platform availability, free-plan status, and paid-from pricing provide further points to weigh as you compare what fits your team. Airtable, ClickUp, and Wrike are among the products to assess, alongside monday work management and Planful. Consider where your planning process needs coordination, visibility, or reporting, then use the listed capabilities and plan details to compare options against those needs.

Compare Airtable and Annum Get a place on this list

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