Best Marketing Planning Software in 2026
Updated
In short: Airtable is ranked #1 of 18 as of 4 October 2026, ahead of ClickUp and Wrike. The best-ranked option with a free plan is ClickUp. The lowest first paid tier on this page is ClickUp at $9/mo.
Marketing planning software is for coordinating campaign work, calendars, budgets, and approvals. Compare campaign planning and marketing calendar support with approval workflows, budget tracking, and planning reports to see which capabilities match your process. Platforms, free-plan availability, and paid-from pricing add practical points to weigh. Airtable, ClickUp, and Wrike appear at the start of the ranking, followed by monday work management and Workamajig. Use the listed details to compare how each option handles planning, reporting, and the cost information provided.
18 marketing planning software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#2 ClickUp Runner-up · 8.0 Free plan · $9/mo
#3 Wrike Also great · 7.6 Free plan · $10/mo
- Free planFree trial AndroidapiextensioniOSmacOSWebWindows
- Free plan
- Yes
- Paid from
- 20 /user/mo
RecognisedDocumentedPlatformsFree planFree trial$20/mofirst paid tier About AirtableVisit site - Free planFree trial AndroidiOSmacOSWindows
- Free plan
- Yes
- Paid from
- 7 /user/mo
RecognisedDocumentedPlatformsFree planFree trial$9/mofirst paid tier About ClickUpVisit site - Free plan WebWindowsmacOSiOSAndroid
- Free plan
- Yes
- Paid from
- 10 /user/mo
RecognisedDocumentedPlatformsFree planFree trial$10/mofirst paid tier About WrikeVisit site - Free plan AndroidiOSmacOSWebWindows
- Free plan
- Yes
- Paid from
- 9 /user/mo
- Marketing calendar
- Yes
- Budget tracking
- Yes
- Campaign planning
- Yes
- Approval workflows
- Yes
RecognisedDocumentedPlatformsFree planFree trial$9/mofirst paid tier About monday work managementVisit site - Web
- Free plan
- No
- Paid from
- 45 /user/mo
RecognisedDocumentedPlatformsFree planFree trial$45/mofirst paid tier About WorkamajigVisit site - Web
- Free plan
- No
- Marketing calendar
- Yes
- Budget tracking
- Yes
- Campaign planning
- Yes
- Approval workflows
- Yes
RecognisedDocumentedPlatformsFree planFree trial£1,150/mofirst paid tier About Q:chi HarmoniVisit site -
- Free plan
- No
RecognisedDocumentedPlatformsFree planFree trial - Web
- Free plan
- No
RecognisedDocumentedPlatformsFree planFree trial$99/mofirst paid tier About AnnumVisit site - api
- Free plan
- No
- Approval workflows
- Yes
RecognisedDocumentedPlatformsFree planFree trial - WebRecognisedDocumentedPlatformsFree planFree trial
- Web
- Free plan
- No
RecognisedDocumentedPlatformsFree planFree trial$30/mofirst paid tier About Zoho Marketing PlusVisit site - Web
- Marketing calendar
- Yes
- Budget tracking
- Yes
- Campaign planning
- Yes
- Approval workflows
- Yes
RecognisedDocumentedPlatformsFree planFree trial - Web
- Free plan
- No
RecognisedDocumentedPlatformsFree planFree trial - WebiOS
- Campaign planning
- Yes
- Approval workflows
- Yes
RecognisedDocumentedPlatformsFree planFree trial - Web
- Approval workflows
- Yes
RecognisedDocumentedPlatformsFree planFree trial - Web
- Free plan
- No
- Campaign planning
- Yes
- Approval workflows
- Yes
RecognisedDocumentedPlatformsFree planFree trial - WebRecognisedDocumentedPlatformsFree planFree trial
- Web
- Free plan
- No
RecognisedDocumentedPlatformsFree planFree trial
Is your tool on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which marketing planning software is ranked first on Specifiction?
Airtable is ranked #1 of 18 with a score of 8.0. ClickUp is second and Wrike third.
How many of these have a free plan?
4 of the 18 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, ClickUp has the lowest first paid tier we found: $9/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing. Paid placements never change a rank.